Learn how to apply simple UX design principles to your site to make it behave in the way that users want and expect.
Run your own basic usability testing to find out just what your users need from your website, application, or device.
Get practical techniques for writing for the web, including tips on front-loading content, avoiding jargon, and keeping your content up to date.
Introduces the concepts and benefits of usability testing, which can improve ROI by focusing your design improvements in areas that have the biggest impact.
Find how your users think about the world, and transition those lessons to your product's navigation, content classification, and layout.
Discover how to create a user experience that embodies utility, ease of use, and efficiency by identifying what people want from websites, how they search for information, and how to structure your content to take advantage of this.