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Join author Anne-Marie Concepción as she shows you how to leverage the power of tweeting for business promotion and customer engagement. This course reviews the basics of tweeting for business and shares smart ways to set up an account that reflects your brand. It explains how to tweet strategically in order to engage customers and attract followers. Anne-Marie also offers suggestions for creating a richer Twitter experience, managing your feed and activity using third-party apps and utilities, and integrating Twitter with other marketing endeavors.
(music playing) Hi! I'm Anne-Marie Concepcion and welcome to Twitter for Business. In this course we'll look at how useful a well-executed Twitter strategy can be for your business. I'll start by covering what sets social media marketing apart from traditional marketing. Next, we will cover some powerful ways you can enhance your Twitter page for SEO and brand identification right from the start, as you set about strategically configuring your Twitter account for your business.
I'm going to cover all the different ways that you can use Twitter to increase customer engagement and satisfaction, to bring qualified leads through your sales channel, to establish yourself as a thought leader, and basically to see a return on the time that you invest. I'll show you a ton of free and very low-cost third-party tools to help you manage and measure your Twitter activity along with your other social media marketing efforts. So, come with me as I introduce you to Twitter for Business.
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