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Twitter for Business
Illustration by Richard Downs

Twitter for Business

with Anne-Marie Concepción

Video: Welcome

(music playing) Hi! I'm Anne-Marie Concepcion and welcome to Twitter for Business. In this course we'll look at how useful a well-executed Twitter strategy can be for your business. I'll start by covering what sets social media marketing apart from traditional marketing. Next, we will cover some powerful ways you can enhance your Twitter page for SEO and brand identification right from the start, as you set about strategically configuring your Twitter account for your business.
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  1. 2m 14s
    1. Welcome
      1m 1s
    2. Understanding interface changes in Twitter
      1m 13s
  2. 28m 11s
    1. Exploring social media marketing vs. traditional marketing
      6m 50s
    2. A brief overview of Twitter
      7m 4s
    3. Does Twitter make sense for your business?
      6m 24s
    4. Specifying business goals for using Twitter
      7m 53s
  3. 56m 35s
    1. Choosing a strong username
      8m 18s
    2. Crafting the perfect bio
      7m 48s
    3. Creating a profile image
      3m 42s
    4. Choosing background images and colors
      4m 56s
    5. Marketing with a custom Twitter background
      7m 21s
    6. Creating a Twitter landing page
      3m 9s
    7. Promoting your Twitter address
      5m 17s
    8. Following the Twitter terms of service
      7m 26s
    9. Using the business resource pages on Twitter
      2m 18s
    10. Adding a header image
      6m 20s
  4. 59m 38s
    1. Aiming for the right mix of Tweets
      9m 0s
    2. Tweeting like a pro
      12m 16s
    3. Following the people who matter most
      10m 21s
    4. Getting retweeted
      5m 31s
    5. Finding potential clients
      9m 45s
    6. Using mentions, @replies, and conversations
      6m 53s
    7. Gaining competitive intelligence
      5m 52s
  5. 25m 39s
    1. Awarding loyalty
      6m 18s
    2. Providing support for customers and prospects
      9m 46s
    3. Creating ad-hoc focus groups
      3m 43s
    4. Using the Activity panel to find opportunities
      5m 52s
  6. 38m 7s
    1. Using hashtags for events and promotions
      7m 20s
    2. Finding and hosting Tweet chats
      5m 12s
    3. Sharing media with Flickr and YouTube
      11m 6s
    4. Using Twitter lists strategically
      14m 29s
  7. 35m 53s
    1. Using the Twitter utility TweetDeck
      9m 39s
    2. Using third-party social-media-management apps
      10m 10s
    3. Automating Tweets
      9m 32s
    4. Archiving Tweets
      6m 32s
  8. 36m 54s
    1. Repurposing Tweets with the Details link
      6m 12s
    2. Adding your Twitter feed to a blog or website
      5m 59s
    3. Cross-tweeting to Facebook and LinkedIn
      8m 44s
    4. Encouraging sharing with Twitter buttons
      7m 17s
    5. Advertising on Twitter
      8m 42s
  9. 1m 16s
    1. Next steps
      1m 16s

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Twitter for Business
4h 44m Appropriate for all Oct 23, 2012

Viewers: in countries Watching now:

Join author Anne-Marie Concepción as she shows you how to leverage the power of tweeting for business promotion and customer engagement. This course reviews the basics of tweeting for business and shares smart ways to set up an account that reflects your brand. It explains how to tweet strategically in order to engage customers and attract followers. Anne-Marie also offers suggestions for creating a richer Twitter experience, managing your feed and activity using third-party apps and utilities, and integrating Twitter with other marketing endeavors.

Topics include:
  • Understanding the role of social media marketing vs. traditional marketing
  • Specifying business goals for Twitter
  • Choosing a strong username and creating a strong profile
  • Creating a Twitter landing page
  • Following the people who matter most
  • Using mentions, replies, and conversations
  • Finding potential clients
  • Providing support to customers and prospects
  • Using hashtags for events and promotions
  • Sharing photos and video with Flickr and YouTube
  • Automating and archiving tweets
  • Integrating Twitter with your blog, Facebook, and LinkedIn
Subjects:
Social Media Marketing Marketing Content Marketing Small Business Marketing
Software:
Twitter
Author:
Anne-Marie Concepción

Welcome

(music playing) Hi! I'm Anne-Marie Concepcion and welcome to Twitter for Business. In this course we'll look at how useful a well-executed Twitter strategy can be for your business. I'll start by covering what sets social media marketing apart from traditional marketing. Next, we will cover some powerful ways you can enhance your Twitter page for SEO and brand identification right from the start, as you set about strategically configuring your Twitter account for your business.

I'm going to cover all the different ways that you can use Twitter to increase customer engagement and satisfaction, to bring qualified leads through your sales channel, to establish yourself as a thought leader, and basically to see a return on the time that you invest. I'll show you a ton of free and very low-cost third-party tools to help you manage and measure your Twitter activity along with your other social media marketing efforts. So, come with me as I introduce you to Twitter for Business.

There are currently no FAQs about Twitter for Business.

 
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