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Typography for Web Designers

Adding emphasis within a heading


From:

Typography for Web Designers

with Laura Franz

Video: Adding emphasis within a heading

Looking at our sans serif bibliography, it's really coming together. It has good readable type, good hierarchy, and good chunking. But I'd like to add something to it. I'd like to emphasize the word Resources in the heading. You need the files biblio_sans_ h1emphasis.html and biblio_sans_h1emphasis.css from the Exercise folder. I'll open up the HTML file in the browser to see what we're working with. I'm thinking of making the word Resources stand out by setting it in PT Sans Bold.
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  1. 6m 18s
    1. Welcome
      1m 9s
    2. Using the exercise files
      1m 57s
    3. Things to consider before starting this course
      3m 12s
  2. 41m 3s
    1. Understanding how good typography promotes reading
      2m 9s
    2. Understanding legibility
      4m 41s
    3. Understanding how fonts convey meaning
      5m 19s
    4. Choosing web-safe fonts to convey meaning
      6m 13s
    5. Using font size, case, style, letter spacing, weight, and color to convey meaning
      6m 22s
    6. Choosing web fonts to convey meaning
      6m 23s
    7. Downloading web fonts
      4m 9s
    8. Applying web fonts in CSS with @font-face
      5m 47s
  3. 38m 0s
    1. Choosing a web-safe font for use in text
      4m 13s
    2. Applying the web-safe font to the text and the heading
      3m 4s
    3. Setting a class for the resource titles in the text
      3m 45s
    4. Choosing a second web-safe font for the heading
      2m 42s
    5. Applying the second font to the heading
      2m 16s
    6. Choosing a web font from the Google Font API for use in text
      5m 44s
    7. Adding and applying the Google Font API syntax
      4m 29s
    8. Choosing a second web font from the Google Font API for the heading
      2m 56s
    9. Adding and applying the second font to the heading
      4m 52s
    10. Analyzing the fonts on some professional sites
      3m 59s
  4. 55m 31s
    1. Understanding how we read
      4m 34s
    2. Finding and applying a good font size and line height
      4m 50s
    3. Finding and applying a good line length
      8m 6s
    4. Understanding ems
      6m 17s
    5. Using ems to set font size
      6m 9s
    6. Using ems to set line length
      3m 40s
    7. Understanding how color affects readability
      3m 58s
    8. Improving a color palette by improving contrast
      5m 39s
    9. Improving a color palette by reducing optical vibration
      4m 59s
    10. Analyzing text readability on the professional sites
      7m 19s
  5. 1h 11m
    1. Understanding how we "chunk" visual elements
      3m 59s
    2. Developing a system of hierarchy
      2m 17s
    3. Applying hierarchy in HTML and CSS
      7m 16s
    4. Developing a system to help chunk text for readers
      6m 1s
    5. Applying the system in the CSS
      4m 19s
    6. Changing an element by creating and applying a class
      5m 0s
    7. Using multiple columns to create hierarchy
      4m 12s
    8. Building a two-column system in HTML and CSS
      10m 56s
    9. Refining the horizontal space in a two-column layout
      6m 1s
    10. Adding rule lines to improve chunking
      5m 50s
    11. Adding emphasis within a heading
      4m 36s
    12. Analyzing the chunking on the professional sites
      11m 18s
  6. 17m 57s
    1. Understanding classic and modernist typographic pages
      7m 3s
    2. Understanding how to create rhythm and tension
      6m 0s
    3. Applying typography skills when making design decisions
      4m 54s
  7. 55m 47s
    1. Designing typographic links for the traditional page
      5m 54s
    2. Adding a list of links to the traditional page
      8m 44s
    3. Describing the link states in CSS
      6m 30s
    4. Returning links to their original "unvisited" style
      2m 38s
    5. Using different CSS for different kinds of links
      7m 28s
    6. Using CSS notation to organize syntax
      5m 34s
    7. Choosing a background color or image
      4m 0s
    8. Applying a repeating background image
      2m 58s
    9. Shaping the traditional page layout
      6m 38s
    10. Analyzing the traditional typographic elements on the professional sites
      5m 23s
  8. 43m 0s
    1. Designing typographic links for the modernist page
      6m 47s
    2. Making a list of links run across the page
      2m 14s
    3. Adding and removing space between the navigation links
      6m 50s
    4. Styling the inline links on the modernist page
      5m 33s
    5. Choosing a background color or image for the modernist bibliography
      4m 4s
    6. Applying a no-repeat background image
      4m 13s
    7. Shaping the modernist page layout
      6m 58s
    8. Analyzing the modernist typographic elements on the professional sites
      6m 21s
  9. 52m 53s
    1. Fixing quotation marks and apostrophes
      6m 59s
    2. Fixing dashes
      6m 33s
    3. Working with lining figures (numbers) and acronyms
      9m 28s
    4. Fixing characters that don't look right
      8m 19s
    5. Hanging punctuation
      2m 54s
    6. Applying typographic accents
      2m 36s
    7. Vertically centering text
      5m 18s
    8. Creating drop caps
      5m 59s
    9. Analyzing the typographic details on the professional sites
      4m 47s
  10. 3m 9s
    1. Additional resources
      3m 9s

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Typography for Web Designers
6h 25m Appropriate for all Jul 14, 2011

Viewers: in countries Watching now:

Learn how to choose fonts for a web site and create beautiful, legible type. Author Laura Franz shares how to create designs that maximize readability (and keep visitors on the page) by paying attention to details in size, line-height, line length, alignment, color, vertical space, and more. Laura also demonstrates how to incorporate web fonts, style type with CSS, and pick fonts that work well together.

Topics include:
  • Understanding how good typography promotes reading
  • Choosing web-safe fonts
  • Applying web fonts in CSS with @font-face
  • Adding and applying the Google Fonts syntax
  • Finding and applying a good font size, line height, and line length
  • Improving a color palette by improving contrast and reducing optical vibration
  • Understanding how people mentally organize, or chunk, visual elements
  • Applying a system of hierarchy in HTML and CSS
  • Applying vertical spacing in CSS
  • Adding emphasis within a heading
  • Understanding classic and modernist typographic pages
  • Adding a list of links
  • Creating drop caps
  • Fixing quotation marks, apostrophes, and dashes
Subjects:
Typography Web Web Design Web Fonts Web Foundations
Software:
TextWrangler
Author:
Laura Franz

Adding emphasis within a heading

Looking at our sans serif bibliography, it's really coming together. It has good readable type, good hierarchy, and good chunking. But I'd like to add something to it. I'd like to emphasize the word Resources in the heading. You need the files biblio_sans_ h1emphasis.html and biblio_sans_h1emphasis.css from the Exercise folder. I'll open up the HTML file in the browser to see what we're working with. I'm thinking of making the word Resources stand out by setting it in PT Sans Bold.

There are three reasons why I'd like to do this. One, it will emphasize the word Resources and that's what this page is about. Two, the visual divide in the h1 will play off the vertical line created by the two columns. And three, it will show off both of the two lovely fonts we've chosen, two fonts that work really well together. So let's do it. We're going to add the emphasis in the main heading and we are going to do it by creating a class and applying it to the word Resources with a span tag, just like we did when we italicized the Resource titles in the text.

So open up our CSS file and we're going to create a new class. I'm going to put the class here under the h1, because I'm using the class with the h1. I like to try to keep my elements together. I am going to call it .resources. Because it's a class, we always start with a dot, and we need our curly brackets. And we want to change the font and the weight. So we're going to add the syntax font- family:'PT Sans', arial, sans-serif, and we're going to give it a font-weight of bold.

We can save this and now we need to actually apply the class in the HTML. We can find the word Resources down here and because we're just going to be applying it to one word, we'll need to use the span tag. span class, called resources, and then we'll end our span here after the word and we should be set. Let's save this and view it in our browser. Great! We can see that the word Resources came up in PT Sans Bold, but if you look carefully, you'll also see that the word Resources looks a little bit smaller than the word Typography, even though they're the exact same size.

That's because PT Sans has a slightly smaller x-height than Droid Serif. So what we're going to need to is go in and make the class that we're using for the word Resources a little bit bigger. Our h1 is 4em and we want our class to be just a little bit bigger, so we're going to make it a font size of 4.1em. Let's save that and review it in our browser.

Whoa, and what the heck happened? Well, if you're familiar with using ems, you're expected this to happen. What happened is that the 4.1ems that we set our class at, it's not referencing the base font-size. What it's referencing is that h1 size. So instead of being a little bit bigger than the h1, it is 4.1 times the size of the h1. So we need to go back in and change that. What we actually want is for our resources to be just a little bit bigger than this.

So let's make it 1.1em, so it will be about 1.1 times the size of our font-size for our h1. And we'll save that and review it, and that is what we're looking for. It's not an absolute perfect match. I think the PT Sans might be looking a little bit bigger, but it's pretty darn close. And you know what, in web design and in web typography, sometimes pretty darn close is what we have to strive for, because we can't use a unit smaller than 1 pixel.

And I think it looks really good actually. The word Resources pops-out and using the PT Sans Bold helps to visually connect the main heading to the text a little bit more.

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