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Troika's ABC Brand Campaign: Start to Finish

Troika's ABC Brand Campaign: Start to Finish

with Troika Design Group

 


Get an inside view behind the making of ABC TV's fall promotional and brand image campaign, and watch a 60-second spot that showcases the network's prime-time shows. See how top branding agency Troika Design Group works with Mike Benson, ABC Entertainment's senior vice president of marketing, advertising, and promotion, to develop a visual interpretation of the network's brand identity. Troika shows how they apply their "liquid light" creative platform to a wide range of programs and actors. Learn how Troika integrated a variety of special effects with live-action footage of the network's stars in this installment of Start to Finish.

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author
Troika Design Group
subject
Design, Start to Finish, Documentaries
level
Appropriate for all
duration
21m 35s
released
Jan 30, 2009

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Troika Design Group

Troika Design Group

Troika is a design and branding agency based in Hollywood, CA. Under the guidance of co-founder and president Chuck Carey and executive creative director and partner Dan Pappalardo, the company works diligently and passionately to bring brands to life through the best of what design provides: a distinct expression of a brand's position and value. Troika communicates through writing, filmmaking, animation, music, and anything else that helps tell a great story. At Troika's heart lives a studio founded in the spirit of collaboration. It is a place where cultures meet and ideas are brought to life. Here inspiration might be found in the curve of a letter form, a heated ping-pong game, or the scrawl on a dry erase board after a company brainstorm. All who work at Troika have minds that are open to vibrant creativity. They have the utmost respect for their clients and the trust their clients place in them. www.troika.tv
Course Title   Level   Duration   Released  
Troika Design Group, Design and Branding Agency Appropriate for all 1h 21m 12/2008  {8}
Troika's ABC Brand Campaign: Start to Finish Appropriate for all 21m 35s 01/2009  {8}

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