Business › Social Media Marketing

Get started building a profile, joining groups, and researching career opportunities with the world's largest professional networking site, LinkedIn.

Learn how to integrate all the moving parts of a successful marketing strategy—email, social media, search, and more—without diluting your message or your brand.

Optimize your videos for search engines and convert the traffic to achieve your business goals.

A primer for anyone tasked with starting a blog for a business.

Learn to set up a page for your business on Facebook and post status updates, create ads, and connect to fans online.

Learn about ebook trends and tools; book distribution and marketing resources; and publishing fundamentals that will help your ebook compete with the professionals.

Increase your brand's visibility and take advantage of the free features in Facebook to communicate and advertise your photography or videos.

Shows you how to leverage the power of tweeting for business promotion and customer engagement.

Promote a brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter.