Small Business Marketing

Learn techniques for promoting your small business. Our tutorials show how to develop a website and track its performance with Google Analytics, grow your business's social media presence, craft effective email campaigns, write blogs that engage your audience, and more.

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42 Small Business Marketing courses · 1,295 video tutorials
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  • view course page for Marketing Tips

    Marketing Tips with Brad Batesole

    Stay up to date with the latest marketing tools and techniques, and make your marketing efforts more productive. Get new tips every Wednesday.

    6h 59m
    Appropriate for all
     
    Viewers:

  • view course page for Instagram for Business

    Instagram for Business with Anson Alexander

    Get started using Instagram to market your business. Learn how to choose photos, filters, and hashtags and integrate Instagram with your website or blog.

    1h 16m
    Beginner
     
    Viewers:

  • view course page for SEO Tools Fundamentals

    SEO Tools Fundamentals with Brad Batesole

    Learn about today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.

    1h 51m
    Appropriate for all
     
    Viewers:

  • view course page for Content Marketing: Blogs

    Content Marketing: Blogs with Dayna Rothman

    Start blogging to connect with customers and market your business online.

    1h 5m
    Appropriate for all
     
    Viewers:

  • view course page for Facebook for Business

    Facebook for Business with Brad Batesole

    Learn how to set up a Facebook account exclusively for business use and build out your page in a way that promotes your brand.

    2h 45m
    Beginner
     
    Viewers:

  • view course page for Content Marketing Fundamentals

    Learn how to develop, implement, and measure a successful content marketing strategy.

    2h 1m
    Beginner
     
    Viewers:

  • view course page for Marketing Research Fundamentals

    Get to know customers at a deeper level—not as stats but as people—with marketing research. Learn about the methods, approaches, and process of conducting market research.

    1h 15m
    Beginner
     
    Viewers:

  • view course page for Advanced Facebook Advertising

    Save time managing campaigns and accomplish your advertising and engagement goals with Facebook's most powerful tools.

    1h 48m
    Intermediate
     
    Viewers:

  • view course page for Facebook Advertising Fundamentals

    Learn how to start advertising on Facebook. Discover how to create and place ads, set up an ad budget, promote pages and posts, and track your campaign's performance.

    1h 42m
    Beginner
     
    Viewers:

  • view course page for Social Media Marketing with Facebook and Twitter

    Join the social-media-marketing revolution: learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter.

    1h 26m
    Beginner
     
    Viewers:

  • view course page for Top 5 Tips for Naming Your Brand

    Learn how to choose a name that reflects your brand's core values, distinguishes you from the competition, and is both simple and memorable, with these 5 short branding tips!

    12m 16s
    Beginner
     
    Viewers:

  • view course page for Branding Fundamentals

    Get a framework for branding, and learn how to develop and launch a brand and measure its success.

    1h 26m
    Beginner
     
    Viewers:

  • view course page for Writing a Marketing Plan

    Learn how to write and present a great marketing plan.

    36m 34s
    Beginner
     
    Viewers:

  • view course page for Growth Hacking Fundamentals

    Learn how to quickly expand your customer base using low-cost and innovative growth-hacking marketing techniques.

    1h 38m
    Beginner
     
    Viewers:

  • view course page for Pinterest for Business

    Pinterest for Business with Cynthia Sanchez

    Lay the foundation for a great Pinterest presence, which starts with marketing research, a strategic approach, and a website prepped for successful pinning.

    1h 43m
    Beginner
     
    Viewers:

  • view course page for Online Marketing Fundamentals

    Learn today's online marketing techniques and find out how how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.

    3h 31m
    Beginner
     
    Viewers:

  • view course page for SEO Fundamentals

    SEO Fundamentals with David Booth

    Master the foundational concepts of search engine optimization. Learn the strategy behind great SEO, including keyword planning, content optimization, link building, and SEO for ecommerce, local search, and mobile audiences.

    3h 27m
    Beginner
     
    Viewers:

  • view course page for Top 10 Social Media Management Tools

    Learn about the pros, cons, pricing plans, and features of the top ten social media management tools, a group that includes Buffer, HootSuite, TweetDeck, and BuzzSumo.

    51m 59s
    Beginner
     
    Viewers:

  • view course page for Creating Better Blog Content

    Creating Better Blog Content with Virginia O'Connor

    Learn to create compelling blog content that engages readers and helps achieve your goals, with tools and tips for everything from generating ideas to running contests.

    1h 9m
     
    Viewers:

  • view course page for Bing Ads Essential Training

    Bing Ads Essential Training with Joseph Kerschbaum

    Learn how to reach more customers and grow your business with the Bing Ads platform.

    1h 41m
    Beginner
     
    Viewers:

  • view course page for SEO for Local Visibility

    SEO for Local Visibility with Brad Batesole

    Achieve maximum visibility in search rankings with these local SEO strategies.

    2h 31m
    Intermediate
     
    Viewers:

  • view course page for Twitter for Business

    Twitter for Business with Brad Batesole

    Learn how to promote your business and connect to new customers and clients with Twitter.

    2h 27m
    Beginner
     
    Viewers:

  • view course page for Top 5 YouTube Channel Tips

    Top 5 YouTube Channel Tips with Anson Alexander

    Learn the top five ways you can market your brand and earn revenue from your videos on YouTube.

    13m 35s
    Appropriate for all
     
    Viewers:

  • view course page for Marketing and Monetizing on YouTube

    Learn how to create a winning presence and earn revenue from your videos on YouTube.

    2h 57m
    Appropriate for all
     
    Viewers:

  • view course page for Conversion Rate Optimization Fundamentals

    Testing website pages to improve conversions is a core practice in digital marketing. These tutorials provide a detailed, actionable framework for all conversion rate optimization efforts.

    1h 31m
    Beginner
     
    Viewers:

  • view course page for Optimizely Fundamentals

    Optimizely Fundamentals with Michael Duquet

    Improve your conversion rate and lift your revenue, by putting website testing and optimization principles into practice with Optimizely.

    1h 8m
    Beginner
     
    Viewers:

  • view course page for Marketing Fundamentals

    Provides a roadmap for how to develop, implement, and measure a successful marketing plan.

    2h 8m
    Beginner
     
    Viewers:

  • view course page for LinkedIn for Business

    LinkedIn for Business with Viveka von Rosen

    Discover how to accomplish your sales, marketing, branding, lead-gen, or recruiting goals on LinkedIn. Grow your business and expand your visibility online.

    1h 33m
    Beginner
     
    Viewers:

  • view course page for MailChimp Fundamentals

    MailChimp Fundamentals with Virginia O'Connor

    Learn how to run email marketing campaigns with MailChimp, the free, trusted, and flexible email marketing solution.

    1h 24m
    Beginner
     
    Viewers:

  • view course page for Facebook Advertising Fundamentals (2014)

    Learn how to start advertising on Facebook. Discover how to create and place ads, set up an ad budget, and track your campaign's performance.

    1h 30m
    Beginner
     
    Viewers:

  • view course page for Affiliate Marketing Fundamentals

    Affiliate Marketing Fundamentals with Evgenii "Geno" Prussakov

    Start here to learn how to become a successful affiliate. Learn effective, ethical affiliate marketing techniques and tactics.

    2h 27m
    Appropriate for all
     
    Viewers:

  • view course page for Advanced Google AdWords Tips and Tricks

    Speed up and improve your AdWords account management, organization, and reporting skills with advanced AdWords tips.

    56m 54s
    Advanced
     
    Viewers:

  • view course page for Mobile Marketing Fundamentals

    Make sure your marketing campaigns keep up with the pace of mobile. Learn how to prep your website and emails for mobile visitors, launch SMS campaigns, advertise on mobile, and much more.

    3h 35m
    Beginner
     
    Viewers:

  • view course page for Google Shopping and PLA Fundamentals

    Learn how to list products with the Google Shopping network, and make your listings more visible with Product Listings Ads (PLAs), AdWords, and other marketing tools.

    1h 19m
    Appropriate for all
     
    Viewers:

  • view course page for Pay-Per-Click Fundamentals

    Pay-Per-Click Fundamentals with Elizabeth Marsten

    Discover how to set up successful pay-per-click (PPC) marketing campaigns.

    2h 29m
    Beginner
     
    Viewers:

  • view course page for Top 5 Money-Saving AdWords Tips

    Top 5 Money-Saving AdWords Tips with Elizabeth Marsten

    Learn the top five tips to running cost-effective AdWords campaigns.

    5m 56s
    Beginner
     
    Viewers:

  • view course page for Up and Running with Constant Contact

    Discover how to use Constant Contact's email marketing solution to design great-looking emails and send them to exactly the right audience.

    1h 4m
    Appropriate for all
     
    Viewers:

  • view course page for Introduction to Content Marketing

    Walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape.

    57m 32s
    Appropriate for all
     
    Viewers:

  • view course page for Building an Integrated Online Marketing Plan

    Learn how to integrate all the moving parts of a successful marketing strategy—email, social media, search, and more—without diluting your message or your brand.

    3h 7m
    Intermediate
     
    Viewers:

  • view course page for Email Marketing Basics

    Email Marketing Basics with John Arnold

    Craft an email marketing campaign that gets results, with valuable content and a quality list of subscribers.

    56m 57s
    Appropriate for all
     
    Viewers:

  • view course page for Analyzing Your Website to Improve SEO

    Walks step-by-step through the process of reviewing the content and markup of a web site to improve its ranking in search engine results.

    1h 43m
    Intermediate
     
    Viewers:

  • view course page for Social Media Marketing with Facebook and Twitter (2009)

    Promote a brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter.

    5h 27m
    Intermediate
     
    Viewers:

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