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Small Business Marketing

Learn techniques for promoting your small business. Our tutorials show how to develop a website and track its performance with Google Analytics, grow your business's social media presence, craft effective email campaigns, write blogs that engage your audience, and more.

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21 Small Business Marketing courses · 667 video tutorials
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  • view course page for Marketing Tips

    Marketing Tips with Justin Seeley

    Stay up to date with marketing tools and techniques that will help you run your business more efficiently. New tips every other Wednesday.

    2h 55m
    Appropriate for all
     
    Viewers:

  • view course page for Marketing Fundamentals

    Provides a roadmap for how to develop, implement, and measure a successful marketing plan.

    2h 8m
    Beginner
     
    Viewers:

  • view course page for Advanced Facebook Advertising

    Save time managing campaigns and accomplish your advertising and engagement goals with Facebook's most powerful tools.

    1h 44m
    Intermediate
     
    Viewers:

  • view course page for LinkedIn for Business

    LinkedIn for Business with Viveka von Rosen

    Discover how to accomplish your sales, marketing, branding, lead-gen, or recruiting goals on LinkedIn. Grow your business and expand your visibility online.

    1h 33m
    Beginner
    Viewers:

  • view course page for MailChimp Fundamentals

    MailChimp Fundamentals with Virginia O'Connor

    Learn how to run email marketing campaigns with MailChimp, the free, trusted, and flexible email marketing solution.

    1h 24m
    Beginner
     
    Viewers:

  • view course page for Facebook Advertising Fundamentals

    Learn how to start advertising on Facebook. Discover how to create and place ads, set up an ad budget, and track your campaign's performance.

    1h 30m
    Beginner
     
    Viewers:

  • view course page for Facebook for Business

    Facebook for Business with Justin Seeley

    Learn to set up a page for your business on Facebook and post status updates, create ads, and connect to customers online.

    2h 33m
    Beginner
     
    Viewers:

  • view course page for Affiliate Marketing Fundamentals

    Affiliate Marketing Fundamentals with Evgenii "Geno" Prussakov

    Start here to learn how to become a successful affiliate. Learn effective, ethical affiliate marketing techniques and tactics.

    2h 27m
    Appropriate for all
     
    Viewers:

  • view course page for Advanced Google AdWords Tips and Tricks

    Speed up and improve your AdWords account management, organization, and reporting skills with advanced AdWords tips.

    56m 54s
    Advanced
     
    Viewers:

  • view course page for Mobile Marketing Fundamentals

    Make sure your marketing campaigns keep up with the pace of mobile. Learn how to prep your website and emails for mobile visitors, launch SMS campaigns, advertise on mobile, and much more.

    3h 35m
    Beginner
     
    Viewers:

  • view course page for Google Shopping and PLA Fundamentals

    Learn how to list products with the Google Shopping network, and make your listings more visible with Product Listings Ads (PLAs), AdWords, and other marketing tools.

    1h 19m
    Appropriate for all
     
    Viewers:

  • view course page for Google AdWords Essential Training

    Learn how to set up your AdWords account, choose the best keywords, write effective ad copy, and track and optimize the performance of your ads with Google AdWords.

    3h 16m
    Beginner
     
    Viewers:

  • view course page for Top 5 Money-Saving AdWords Tips

    Top 5 Money-Saving AdWords Tips with Elizabeth Marsten

    Learn the top five tips to running cost-effective AdWords campaigns.

    5m 56s
    Beginner
     
    Viewers:

  • view course page for Pay-Per-Click Fundamentals

    Pay-Per-Click Fundamentals with Elizabeth Marsten

    Discover how to set up successful pay-per-click (PPC) marketing campaigns.

    2h 29m
    Beginner
     
    Viewers:

  • view course page for Up and Running with Constant Contact

    Discover how to use Constant Contact's email marketing solution to design great-looking emails and send them to exactly the right audience.

    1h 4m
    Appropriate for all
     
    Viewers:

  • view course page for Content Marketing Fundamentals

    Walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape.

    57m 32s
    Appropriate for all
     
    Viewers:

  • view course page for Building an Integrated Online Marketing Plan

    Learn how to integrate all the moving parts of a successful marketing strategy—email, social media, search, and more—without diluting your message or your brand.

    3h 7m
    Intermediate
     
    Viewers:

  • view course page for Email Marketing Basics

    Email Marketing Basics with John Arnold

    Craft an email marketing campaign that gets results, with valuable content and a quality list of subscribers.

    56m 57s
    Appropriate for all
     
    Viewers:

  • view course page for Twitter for Business

    Twitter for Business with Anne-Marie Concepción

    Shows you how to leverage the power of tweeting for business promotion and customer engagement.

    4h 44m
    Appropriate for all
     
    Viewers:

  • view course page for Analyzing Your Website to Improve SEO

    Walks step-by-step through the process of reviewing the content and markup of a web site to improve its ranking in search engine results.

    1h 43m
    Intermediate
     
    Viewers:

  • view course page for Social Media Marketing with Facebook and Twitter

    Promote a brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter.

    5h 27m
    Intermediate
     
    Viewers:

“I absolutely love the quality and diversity of the training. It is my go-to site for answers.” —Maryanne F.
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