From the course: Video Production: Promotional Videos
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Conducting interviews
From the course: Video Production: Promotional Videos
Conducting interviews
The most important decision that I make when it comes to interviews isn't the setup, it's who to interview. It's very important that you put some careful thought into casting your subjects. So when I'm drafting the treatment, the first thing I'm figuring out is, what is the story that I need to tell? And then the second thing I'm trying to figure out is, who are the most appropriate people from this business to tell that story? In this case, I decided that I needed to get some history of the shot. So I wanted to make sure that I got history and process. And that I was going to get from Doug and Bruce, the owners, and then I wanted to definitely touch on customer service. Creative Letterpress is known and huge in the area of customer service. So I wanted to make sure that I got Felicia, their customer service representative, that works with everybody that comes into the shop. And then I also wanted to make sure that I was able to get a real live actual customer. So it was important…
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