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Customizing Search with keywords

From: SharePoint 2010 Essential Training

Video: Customizing Search with keywords

In just a couple of minutes, you can actually start making your search engine more useful for the people who are using it. Let's say, for example, that people are searching for the phrase "training," and they're getting some results when they search for this phrase, but they're not getting anything useful. We're getting generic content here to documents and presentations and other sites. What we can do is have the ability to inject, you can almost think of them as like sponsored links, recommended links that people can go to if they're searching on a particular word or phrase.

Customizing Search with keywords

In just a couple of minutes, you can actually start making your search engine more useful for the people who are using it. Let's say, for example, that people are searching for the phrase "training," and they're getting some results when they search for this phrase, but they're not getting anything useful. We're getting generic content here to documents and presentations and other sites. What we can do is have the ability to inject, you can almost think of them as like sponsored links, recommended links that people can go to if they're searching on a particular word or phrase.

So, right now we're getting a document come back here that doesn't seem to have anything to do with what we're looking for. I'm going to go back to my homepage and go to my Site Actions > Site Settings menu. To change anything to do with search, you need to be a site collection administrator and you need to be at the top-level site. If you're there, you will see a section called Search keywords. The idea of a keyword is first you add a word or a phrase that people are looking for. So, let me add a keyword here and I'm going to use the phrase or word training, and I can put some synonyms here separated by semicolons. Maybe they're looking for education, online training, online education.

I'll give them those synonyms. They'll all behave the same way. The keyword is what is the phrase they're searching for. The best bet, which goes hand in hand with the keywords, is what is the link that we are going to suggest if they search for that keyword. So, I'm going to add a best bet. Now the URL and the title are mandatory here. The URL could be internal into SharePoint. It could be straight to the address of a document. It could be to the address of the homepage of a SharePoint site.

It could be to anything that's an accessible URL, or it could be even to an external site. Let's say I'm going to put in the address for lynda.com, and a little description on the best bet. You can actually have multiple best bets if you wanted to suggest two or three links. Below that, we can put a bit more information about the keyword. This will also appear when they search for that phrase. Just to show you the difference between the description we put for the best bet and the description we put for the keyword, I'm just going to put in "here is the description for the keyword," and you'll see the impact that this has.

We can name a contact. So, for example, if we only think that this word or phrase is going to be viable for a certain limited period of time, one example might be if you're doing product launches you might only want this particular phrase to be useful for the first few weeks, and to be launched on a particular date. I'm going to leave all of these things blank because I don't believe they're important for this situation. Click OK. We now have a keyword and a best bet defined. Well, so what? Well, what that means is anybody searching on that phrase is now going to get these results back.

This is the best bet showing up as the clickable link for the online training with the best bet description. If you wanted, this would be the keyword description. So, it's a way of injecting recommended links before the natural results of the search engine will come back, something you can do in a couple of minutes that can be very useful for people to find the content that they're looking for.

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This video is part of

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SharePoint 2010 Essential Training

70 video lessons · 47910 viewers

Simon Allardice
Author

 
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  1. 1m 16s
    1. Welcome
      1m 16s
  2. 16m 34s
    1. What is SharePoint?
      8m 9s
    2. SharePoint roles
      2m 5s
    3. Accessing SharePoint
      4m 48s
    4. The SharePoint product line
      1m 32s
  3. 44m 55s
    1. What is a team site?
      2m 43s
    2. Navigating a team site
      9m 41s
    3. Using team site lists and libraries
      11m 38s
    4. Editing the home page
      9m 31s
    5. Adding a Web Part
      6m 19s
    6. Deleting a Web Part
      5m 3s
  4. 10m 53s
    1. What is a Document Workspace?
      4m 2s
    2. Creating a Document Workspace
      4m 3s
    3. Deleting a Document Workspace
      2m 48s
  5. 6m 3s
    1. What is a Meeting Workspace?
      2m 7s
    2. Creating a Meeting Workspace
      2m 40s
    3. Deleting a Meeting Workspace
      1m 16s
  6. 36m 3s
    1. Exploring the available lists
      5m 30s
    2. Creating a custom list
      8m 44s
    3. Creating a custom view
      6m 43s
    4. Working with libraries
      6m 18s
    5. Using versioning and Check In/Check Out
      8m 48s
  7. 45m 55s
    1. SharePoint and Word
      6m 6s
    2. SharePoint and Outlook
      7m 38s
    3. SharePoint and Excel
      3m 54s
    4. SharePoint and Access
      2m 58s
    5. SharePoint and InfoPath
      11m 42s
    6. SharePoint and PowerPoint
      3m 46s
    7. SharePoint and Visio
      6m 20s
    8. Using SharePoint Workspace
      3m 31s
  8. 32m 8s
    1. What is a site collection?
      3m 56s
    2. Creating a site collection
      6m 35s
    3. Creating a new site
      6m 29s
    4. Customizing a site
      7m 47s
    5. Creating a site template
      7m 21s
  9. 13m 53s
    1. Understanding permissions
      3m 33s
    2. Adding a user to a site
      5m 14s
    3. Deleting a user from a site
      1m 39s
    4. Creating a new security group
      3m 27s
  10. 31m 54s
    1. Using out-of-the-box workflows
      11m 1s
    2. Creating your own workflows with SharePoint Designer
      15m 20s
    3. Creating your own workflows with Visio
      5m 33s
  11. 40m 36s
    1. Using site templates
      5m 49s
    2. Using the web content management features
      10m 40s
    3. Using master pages
      3m 37s
    4. Creating an Enterprise Wiki
      7m 14s
    5. Sharing an Access database with Access Services
      7m 19s
    6. Working with rich media
      5m 57s
  12. 53m 9s
    1. Managing documents and records
      3m 0s
    2. What are content types?
      4m 22s
    3. Creating a content type
      11m 30s
    4. What are document sets?
      2m 12s
    5. Creating document sets
      7m 49s
    6. Creating a Document Center
      4m 37s
    7. Creating a Record Center
      8m 25s
    8. Defining information management policy
      11m 14s
  13. 15m 42s
    1. Using personal and social features
      7m 28s
    2. Creating a SharePoint blog
      2m 48s
    3. Personalizing SharePoint with tags and notes
      5m 26s
  14. 21m 22s
    1. Searching in SharePoint
      4m 26s
    2. Creating a Search Center
      8m 4s
    3. Customizing Search with keywords
      3m 30s
    4. Customizing Search with scopes
      5m 22s
  15. 47m 18s
    1. Using Excel Services
      10m 12s
    2. Creating a Business Intelligence Center
      3m 5s
    3. Using PerformancePoint Services
      12m 3s
    4. Using status indicators
      8m 10s
    5. Using the Chart Web Parts
      6m 33s
    6. Using Business Connectivity Services (BCS)
      7m 15s
  16. 1m 3s
    1. Goodbye
      1m 3s

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