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In just a couple of minutes, you can actually start making your search engine more useful for the people who are using it. Let's say, for example, that people are searching for the phrase "training," and they're getting some results when they search for this phrase, but they're not getting anything useful. We're getting generic content here to documents and presentations and other sites. What we can do is have the ability to inject, you can almost think of them as like sponsored links, recommended links that people can go to if they're searching on a particular word or phrase.
So, right now we're getting a document come back here that doesn't seem to have anything to do with what we're looking for. I'm going to go back to my homepage and go to my Site Actions > Site Settings menu. To change anything to do with search, you need to be a site collection administrator and you need to be at the top-level site. If you're there, you will see a section called Search keywords. The idea of a keyword is first you add a word or a phrase that people are looking for. So, let me add a keyword here and I'm going to use the phrase or word training, and I can put some synonyms here separated by semicolons. Maybe they're looking for education, online training, online education.
I'll give them those synonyms. They'll all behave the same way. The keyword is what is the phrase they're searching for. The best bet, which goes hand in hand with the keywords, is what is the link that we are going to suggest if they search for that keyword. So, I'm going to add a best bet. Now the URL and the title are mandatory here. The URL could be internal into SharePoint. It could be straight to the address of a document. It could be to the address of the homepage of a SharePoint site.
It could be to anything that's an accessible URL, or it could be even to an external site. Let's say I'm going to put in the address for lynda.com, and a little description on the best bet. You can actually have multiple best bets if you wanted to suggest two or three links. Below that, we can put a bit more information about the keyword. This will also appear when they search for that phrase. Just to show you the difference between the description we put for the best bet and the description we put for the keyword, I'm just going to put in "here is the description for the keyword," and you'll see the impact that this has.
We can name a contact. So, for example, if we only think that this word or phrase is going to be viable for a certain limited period of time, one example might be if you're doing product launches you might only want this particular phrase to be useful for the first few weeks, and to be launched on a particular date. I'm going to leave all of these things blank because I don't believe they're important for this situation. Click OK. We now have a keyword and a best bet defined. Well, so what? Well, what that means is anybody searching on that phrase is now going to get these results back.
This is the best bet showing up as the clickable link for the online training with the best bet description. If you wanted, this would be the keyword description. So, it's a way of injecting recommended links before the natural results of the search engine will come back, something you can do in a couple of minutes that can be very useful for people to find the content that they're looking for.
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