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Learn about the history of branding and the key elements involved in designing a brand, from conducting market research to creating logos and identity systems.
Focuses on the hows and whys of graphic design history, from Art Nouveau to new wave, detailing the development and evolution of specific styles, techniques, and genres.
Learn how to design compelling and effective marketing collateral, including brochures, business cards, posters, media kits, and promotional pieces like holiday cards and swag.
Celebrated designer and AIGA president Sean Adams shares his sources of inspiration, hints for staying on top of trends, and advice for new designers.
Learn how to create stronger, clearer, more attention-grabbing designs by understanding the how, why, and when of layout and composition.