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9/17/2012
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updated 12/20/2011
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12/7/2011
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1/30/2013
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5/31/2013
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updated 10/12/2012
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updated 3/18/2013
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10/23/2012
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10/26/2012
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8/27/2012
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3/31/2010
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11/5/2012
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11/1/2012
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12/6/2011
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6/14/2013
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Learn to develop a content strategy to analyze and shape the tone, voice, and visual style for your brand.
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Walks step-by-step through the process of reviewing the content and markup of a web site to improve its ranking in search engine results.
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Shows how to use Google Analytics to gain insights into web site traffic, user behavior, and marketing effectiveness.
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Introduces web marketers, web designers, business owners, and executives to the world of online marketing.
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Make web sites more accessible and search engine friendly through proper markup and web standards compliance.
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Explains how site rankings on search engines work, and why search engine optimization is necessary for increasing site traffic.
“I don’t know how many times I’ve come back to review a topic or to watch a video as supplementary training to a class I’m taking, but you guys have helped me stay ahead of the curve.” —Derek M.
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