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Author C.C. Chapman teaches how storytelling—creating a compelling narrative around your content or product—is at the heart of both marketing and business, using examples from his own career.
“I often watch the lynda.com videos on my laptop while working out on a stationary bicycle. The short length of the video segments helps to keep me motivated: "I'll quit at the end of this chapter." So far I have lost 25 pounds!” —Gail P.
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