Author C.C. Chapman teaches how storytelling—creating a compelling narrative around your content or product—is at the heart of both marketing and business, using examples from his own career.
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“I often watch the lynda.com videos on my laptop while working out on a stationary bicycle. The short length of the video segments helps to keep me motivated: "I'll quit at the end of this chapter." So far I have lost 25 pounds!” —Gail P.
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