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Discover how semantics (the process of adding markup, microdata, and metadata to a page) makes websites more search engine friendly, more meaningful, and more future-proof.
Drive more visitors to your WordPress site by performing search engine optimization, or SEO, with the help of two powerful plugins.
Optimize your videos for search engines and convert the traffic to achieve your business goals.
Learn to develop a content strategy to analyze and shape the tone, voice, and visual style for your brand.
Shows how to use Google Analytics to gain insights into web site traffic, user behavior, and marketing effectiveness.
Introduces web marketers, web designers, business owners, and executives to the world of online marketing.
Explains how site rankings on search engines work, and why search engine optimization is necessary for increasing site traffic.