Learn the website marketing strategy of search engine optimization (SEO) to improve your search engine rankings. Our SEO training shows how search engines work and explains best practices. Learn how to perform keyword research, build links, increase page rank and analyze results to help boost your search engine positioning.
Shows how to use Google Analytics to gain insights into web site traffic, user behavior, and marketing effectiveness.
“Your website has become a verb. I had a client tell me today that they were lynda.comming their way through learning new software. You’ve joined the ranks of Googling, Photoshopping, and Skyping!” —Jill W.
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