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QuarkXPress has a wide variety of effects that you can apply to text. The ones I want to highlight in this movie include drop shadows, making true fractions and true prices using drop caps, and then Greeking text, so that it appears as gray bars instead of text, when you are looking at it on the screen. If you are looking at the Petstumes Project, we'll just click on the Magazine Spreads layout and as we see the cover here, there are some opportunities to apply effects to some of this text. Right off the bat, I think it'd be fun to have a drop shadow on the Petworld nameplate here.
So I simply click on the text-box, go to the Measurements palette, and the very last tab is the Drop Shadow tab. If we just click the Apply Drop Shadow button over here, it applies the default settings for a Drop Shadow in QuarkXPress. We'll select to see what those are. Multiply Drop Shadow means do you want the drop shadow to be added on top of what's behind it or replace what's behind it? Inherent Opacity means, when you change the opacity of the item that has the drop shadow, in this case the text, do you also want the drop shadow to increase or decrease opacity along with it.
What color do you want your drop shadow to be, what shade of that color, how opaque do you want that drop shadow to appear on top of the items that are behind it, what angle do you want that drop shadow to be from the item that it's attached to, how far away from it would you like it to be, what angle of skew would you like it to have, how big should the shadow be, and how blurry should it be? These other buttons over here are, do you want the angle of all the drop shadows on the page to be the same? If so, you synchronize them. Do you want the item to knock out the drop shadow, which means if the item becomes more transparent, do you want the drop shadow to appear underneath it or simply be on the edges of it? And then Run Around Drop shadow controls whether when you've got text running around this item, do you want that text to run around the drop shadow as well as the item or just around the item itself? Normally, I think you'd want to turn that on.
The thing to know about applying Drop Shadows to text is that it applies to the entire text-box. So for example, this is one text-box here, and if I apply a drop shadow to it, that may be not exactly what we are after. In that case, you'd want to break this up into separate text-boxes, and apply Drop Shadows only to the ones that you want the drop shadows to be on. Now, let's move onto Fractions. If we go to the next page down here, we'll see that in the body of the text, there is a fraction right here, let me zoom-in, and right here are some prices. Now, sometimes the fractions look just fine the way they are, but other times they look big and stupid.
So if you want to turn them into true fractions, then you can either use a font that has fractions built into it, or if your font doesn't have those fractions, QuarkXPress can build one for you. Let me show you what I mean. In this text-box, I'm going to select ? ph) and ask QuarkXPress to convert it to a fraction. Under the Style menu > Type Style > Make Fraction. Now, the ? becomes something that you could potentially use and it works best with some typefaces, and not so well with other typefaces.
Generally speaking, if the typeface has these kind of numbers that are what they call Old Style where some of the numbers hang down below the Baseline, and some are smaller on the top, the fractions don't wind up looking quite as good. So for example, let's change this to a different typeface, something more standard, like Helvetica. So that is a truly ugly fraction. If I select it now and go to Style > Type Style > Make Fraction, ah! We have something that looks a little bit better as a fraction in the text. I'll show you in a minute how to control the defaults of what it's doing here.
Meanwhile, let's look at these prices. If you have prices that have a dollar sign, period and some numbers behind it, like this, you can select those prices, and choose Style > Type Style > Make price, and look what it did. Now you may not like the way it does that but you have control over that in Preferences. Let's have a look. QuarkXPress Preferences, or Edit Preferences on Windows, go down to Fraction and Price and you can determine how big you want the numerator and the denominators in a fraction to be, what you want the Slash to look like between the two numbers, and for a price, whether you wanted to underline the cents like it did over here, or not and Delete the Radix, which means get rid of the period or the comma that's in the price. So what it did do? It deleted the period.
It underlined the Cents. Now you may or may not like the way these are done, but if you are producing a catalog that has tons and tons of prices and fractions, it can save you a lot of work if you set it up ahead of time to look the way you want it. Another typographical effect that is commonly used is a Drop Cap. Let me show you what I'm talking about. Let's say at the beginning of the story right here, we want to see a great big first letter, all you do is go down to the Measurements palette, go to the Paragraph Attributes tab, and choose Drop Caps. There, you can control how many of the first characters become the big letters, and how tall they should be in terms of lines.
In this case, it's the first letter, three lines tall. We can increase the number of lines, which increases the size of the Drop Cap, and we can increase the number of characters that are going to be included in the drop cap itself. Now, once you have your Drop Cap created, you can go in there and use your Kerning tricks to make the letters bump up against each other the way you want to, and adjust them however else you need to. You know while I'm looking at this, I'm realizing that I want my Ligatures turned on.
What does that mean? See this FI right here. That can be a single character instead of the F and the I. What that will do is it will make the dot disappear into the F. Let me show you what I'm talking about. If we select all the text and down here in the Character Attributes tab, there is a little mysterious button called Enable Ligatures. When we turn that on, watch the FI. Great! It becomes one character. The dot is not bumping into the F. It's all part of one thing. That's what ligatures are about, and I encourage you to use them whenever you can. I always Enable Ligatures in my character and paragraph styles.
So that they are just always turned on. It's another one of those typographical fine features that make you look like a professional. Now, the final thing I want to cover is Greeking. What does that mean? Greeking changes the display of the text on your page from actual letters to bars of gray. That way, if you are working with a client, and just trying to arrange things on a page, they are not distracted by what the page says. Let's see how that works. Under QuarkXPress > Preferences, which is available under the QuarkXPress menu or the Edit menu in Windows, just scroll down to the Print Layout General Preferences, and right here, you will see Greek Text below a certain size.
If you want to, you can increase that number dramatically to let's say 400 points and what that means is when we click back onto our document, all our text is going to look like gray bars. The handy thing about it, like I said, is that when you are working with a client, you can then move things around and rearrange things without them reading what you are working on. Now, in this case, Petworld is larger than that size, so is the S, and in the case of Designer Sombreros, that was actually created as outlines of text. It's not actual text at the moment.
If you leave the Preferences set to something smaller, such as the 7, I think this what it is by default. What you will see is that your text will look normal until you've zoomed out to the degree that it becomes small enough and it appears to be smaller than 7 point. As I zoom out further, more of the text gets Greeked. By the way, I'm zooming in and out just by pressing Command+Plus or Ctrl+Plus on Windows, and Command+Minus, and Ctrl+Minus on Windows. Some of these effects you will use quite a bit, like maybe the drop shadows on text, maybe even the drop caps, and others you may not use as much like converting fractions or prices or even Greeking.
But keep them in mind as you are working because they do come in handy in specific circumstances.
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