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Inserting typographic special effects

From: QuarkXPress 8 Essential Training

Video: Inserting typographic special effects

QuarkXPress has a wide variety of effects that you can apply to text. The ones I want to highlight in this movie include drop shadows, making true fractions and true prices using drop caps, and then Greeking text, so that it appears as gray bars instead of text, when you are looking at it on the screen. If you are looking at the Petstumes Project, we'll just click on the Magazine Spreads layout and as we see the cover here, there are some opportunities to apply effects to some of this text. Right off the bat, I think it'd be fun to have a drop shadow on the Petworld nameplate here.

Inserting typographic special effects

QuarkXPress has a wide variety of effects that you can apply to text. The ones I want to highlight in this movie include drop shadows, making true fractions and true prices using drop caps, and then Greeking text, so that it appears as gray bars instead of text, when you are looking at it on the screen. If you are looking at the Petstumes Project, we'll just click on the Magazine Spreads layout and as we see the cover here, there are some opportunities to apply effects to some of this text. Right off the bat, I think it'd be fun to have a drop shadow on the Petworld nameplate here.

So I simply click on the text-box, go to the Measurements palette, and the very last tab is the Drop Shadow tab. If we just click the Apply Drop Shadow button over here, it applies the default settings for a Drop Shadow in QuarkXPress. We'll select to see what those are. Multiply Drop Shadow means do you want the drop shadow to be added on top of what's behind it or replace what's behind it? Inherent Opacity means, when you change the opacity of the item that has the drop shadow, in this case the text, do you also want the drop shadow to increase or decrease opacity along with it.

What color do you want your drop shadow to be, what shade of that color, how opaque do you want that drop shadow to appear on top of the items that are behind it, what angle do you want that drop shadow to be from the item that it's attached to, how far away from it would you like it to be, what angle of skew would you like it to have, how big should the shadow be, and how blurry should it be? These other buttons over here are, do you want the angle of all the drop shadows on the page to be the same? If so, you synchronize them. Do you want the item to knock out the drop shadow, which means if the item becomes more transparent, do you want the drop shadow to appear underneath it or simply be on the edges of it? And then Run Around Drop shadow controls whether when you've got text running around this item, do you want that text to run around the drop shadow as well as the item or just around the item itself? Normally, I think you'd want to turn that on.

The thing to know about applying Drop Shadows to text is that it applies to the entire text-box. So for example, this is one text-box here, and if I apply a drop shadow to it, that may be not exactly what we are after. In that case, you'd want to break this up into separate text-boxes, and apply Drop Shadows only to the ones that you want the drop shadows to be on. Now, let's move onto Fractions. If we go to the next page down here, we'll see that in the body of the text, there is a fraction right here, let me zoom-in, and right here are some prices. Now, sometimes the fractions look just fine the way they are, but other times they look big and stupid.

So if you want to turn them into true fractions, then you can either use a font that has fractions built into it, or if your font doesn't have those fractions, QuarkXPress can build one for you. Let me show you what I mean. In this text-box, I'm going to select ? ph) and ask QuarkXPress to convert it to a fraction. Under the Style menu > Type Style > Make Fraction. Now, the ? becomes something that you could potentially use and it works best with some typefaces, and not so well with other typefaces.

Generally speaking, if the typeface has these kind of numbers that are what they call Old Style where some of the numbers hang down below the Baseline, and some are smaller on the top, the fractions don't wind up looking quite as good. So for example, let's change this to a different typeface, something more standard, like Helvetica. So that is a truly ugly fraction. If I select it now and go to Style > Type Style > Make Fraction, ah! We have something that looks a little bit better as a fraction in the text. I'll show you in a minute how to control the defaults of what it's doing here.

Meanwhile, let's look at these prices. If you have prices that have a dollar sign, period and some numbers behind it, like this, you can select those prices, and choose Style > Type Style > Make price, and look what it did. Now you may not like the way it does that but you have control over that in Preferences. Let's have a look. QuarkXPress Preferences, or Edit Preferences on Windows, go down to Fraction and Price and you can determine how big you want the numerator and the denominators in a fraction to be, what you want the Slash to look like between the two numbers, and for a price, whether you wanted to underline the cents like it did over here, or not and Delete the Radix, which means get rid of the period or the comma that's in the price. So what it did do? It deleted the period.

It underlined the Cents. Now you may or may not like the way these are done, but if you are producing a catalog that has tons and tons of prices and fractions, it can save you a lot of work if you set it up ahead of time to look the way you want it. Another typographical effect that is commonly used is a Drop Cap. Let me show you what I'm talking about. Let's say at the beginning of the story right here, we want to see a great big first letter, all you do is go down to the Measurements palette, go to the Paragraph Attributes tab, and choose Drop Caps. There, you can control how many of the first characters become the big letters, and how tall they should be in terms of lines.

In this case, it's the first letter, three lines tall. We can increase the number of lines, which increases the size of the Drop Cap, and we can increase the number of characters that are going to be included in the drop cap itself. Now, once you have your Drop Cap created, you can go in there and use your Kerning tricks to make the letters bump up against each other the way you want to, and adjust them however else you need to. You know while I'm looking at this, I'm realizing that I want my Ligatures turned on.

What does that mean? See this FI right here. That can be a single character instead of the F and the I. What that will do is it will make the dot disappear into the F. Let me show you what I'm talking about. If we select all the text and down here in the Character Attributes tab, there is a little mysterious button called Enable Ligatures. When we turn that on, watch the FI. Great! It becomes one character. The dot is not bumping into the F. It's all part of one thing. That's what ligatures are about, and I encourage you to use them whenever you can. I always Enable Ligatures in my character and paragraph styles.

So that they are just always turned on. It's another one of those typographical fine features that make you look like a professional. Now, the final thing I want to cover is Greeking. What does that mean? Greeking changes the display of the text on your page from actual letters to bars of gray. That way, if you are working with a client, and just trying to arrange things on a page, they are not distracted by what the page says. Let's see how that works. Under QuarkXPress > Preferences, which is available under the QuarkXPress menu or the Edit menu in Windows, just scroll down to the Print Layout General Preferences, and right here, you will see Greek Text below a certain size.

If you want to, you can increase that number dramatically to let's say 400 points and what that means is when we click back onto our document, all our text is going to look like gray bars. The handy thing about it, like I said, is that when you are working with a client, you can then move things around and rearrange things without them reading what you are working on. Now, in this case, Petworld is larger than that size, so is the S, and in the case of Designer Sombreros, that was actually created as outlines of text. It's not actual text at the moment.

If you leave the Preferences set to something smaller, such as the 7, I think this what it is by default. What you will see is that your text will look normal until you've zoomed out to the degree that it becomes small enough and it appears to be smaller than 7 point. As I zoom out further, more of the text gets Greeked. By the way, I'm zooming in and out just by pressing Command+Plus or Ctrl+Plus on Windows, and Command+Minus, and Ctrl+Minus on Windows. Some of these effects you will use quite a bit, like maybe the drop shadows on text, maybe even the drop caps, and others you may not use as much like converting fractions or prices or even Greeking.

But keep them in mind as you are working because they do come in handy in specific circumstances.

Show transcript

This video is part of

Image for QuarkXPress 8 Essential Training
QuarkXPress 8 Essential Training

120 video lessons · 8348 viewers

Jay Nelson
Author

 
Expand all | Collapse all
  1. 5m 17s
    1. Welcome
      51s
    2. Using the exercise files
      54s
    3. What is QuarkXPress?
      3m 32s
  2. 39m 1s
    1. Getting started
      2m 26s
    2. Managing files in Quark
      9m 52s
    3. Exploring the QuarkXPress interface
      11m 22s
    4. Restoring, reverting, and undoing
      4m 9s
    5. Navigating your layout
      6m 45s
    6. Adding and moving pages
      4m 27s
  3. 51m 57s
    1. Understanding items and contents
      4m 54s
    2. Making boxes and lines
      6m 32s
    3. Putting text on a path
      8m 48s
    4. Moving and locking items
      1m 44s
    5. Resizing, reshaping, rotating, and flipping items
      2m 33s
    6. Duplicating items
      3m 25s
    7. Deleting items
      1m 49s
    8. Using the Bézier Pen tool
      4m 20s
    9. Converting text to boxes
      2m 4s
    10. Understanding relationships between items
      4m 53s
    11. Merging shapes
      2m 1s
    12. Setting item styles
      5m 13s
    13. Using Item Find/Change
      3m 41s
  4. 30m 55s
    1. Reviewing the Layers palette
      8m 12s
    2. Utilizing guides and rulers
      4m 16s
    3. Understanding Guide Manager Pro
      5m 24s
    4. Using frames, dashes, and stripes
      4m 57s
    5. Setting libraries
      5m 18s
    6. Appending settings
      2m 48s
  5. 39m 57s
    1. Building a new layout
      3m 40s
    2. Creating projects and layouts
      4m 48s
    3. Working with Master Pages
      2m 44s
    4. Creating automatic text boxes
      3m 15s
    5. Working with Master Pages and Layout Pages
      5m 15s
    6. Making pages
      6m 1s
    7. Modifying your pages
      2m 5s
    8. Using automatic page insertion
      2m 44s
    9. Using automatic page numbering and "continued"
      4m 45s
    10. Working with sections and page numbering
      3m 29s
    11. Building with multipage spreads
      1m 11s
  6. 25m 5s
    1. Navigating through a layout
      1m 49s
    2. Selecting text
      4m 41s
    3. Deleting text
      1m 4s
    4. Changing text case
      59s
    5. Importing text
      4m 39s
    6. Exporting text
      2m 52s
    7. Showing invisible characters
      2m 6s
    8. Using the Glyph panel
      4m 27s
    9. Working with ligatures
      2m 28s
  7. 10m 50s
    1. Finding and changing
      6m 3s
    2. Using Spell Check
      4m 47s
  8. 35m 27s
    1. Understanding basic character formatting
      4m 15s
    2. Setting color, shade, and transparency
      2m 36s
    3. Using horizontal and vertical scaling
      3m 55s
    4. Setting kerning and tracking
      7m 38s
    5. Inserting typographic special effects
      7m 53s
    6. Adjusting font preferences and open-type fonts
      5m 32s
    7. Finding a missing font
      3m 38s
  9. 29m 29s
    1. Applying basic paragraph formatting
      3m 10s
    2. Applying leading to paragraphs
      5m 7s
    3. Establishing paragraph rules
      3m 4s
    4. Setting tabs
      6m 14s
    5. Setting hyphenation and justification
      3m 41s
    6. Understanding widow and orphan control
      3m 54s
    7. Working with hanging characters
      4m 19s
  10. 27m 53s
    1. Linking items together
      3m 58s
    2. Learning about style sheets
      1m 52s
    3. Creating style sheets
      3m 57s
    4. Editing style sheets
      4m 24s
    5. Applying styles
      3m 40s
    6. Deleting styles
      2m 7s
    7. Appending styles
      3m 17s
    8. Using grids
      4m 38s
  11. 22m 55s
    1. Building tables
      3m 19s
    2. Importing Excel tables
      3m 13s
    3. Working with tables
      5m 25s
    4. Formatting tables
      2m 50s
    5. Splitting tables with headers and footers
      3m 19s
    6. Adding graphics
      2m 41s
    7. Converting a table to text or a group
      2m 8s
  12. 14m 34s
    1. Building books
      5m 20s
    2. Creating lists
      5m 2s
    3. Building an index
      4m 12s
  13. 23m 18s
    1. Importing pictures
      4m 50s
    2. Working with pictures
      2m 48s
    3. Mastering picture management
      3m 50s
    4. Editing and exporting pictures
      2m 48s
    5. Looking into preview quality and greeking images
      5m 18s
    6. Exporting a page as EPS
      3m 44s
  14. 12m 25s
    1. Working with Photoshop documents
      4m 44s
    2. Understanding the Style menu
      3m 3s
    3. Building picture effects
      4m 38s
  15. 10m 54s
    1. Working with text runaround
      7m 32s
    2. Setting anchored boxes
      3m 22s
  16. 32m 4s
    1. What You See and What You Get
      2m 42s
    2. Describing color
      3m 28s
    3. Specifying color
      7m 13s
    4. Creating color blends
      5m 15s
    5. Setting opacity
      4m 55s
    6. Using color from outside sources
      1m 55s
    7. Understanding color management and proofing
      6m 36s
  17. 15m 8s
    1. Synchronizing items
      3m 11s
    2. Building composition zones
      4m 8s
    3. Working in shared layouts
      2m 25s
    4. Understanding job jackets
      5m 24s
  18. 15m 21s
    1. Collecting for output and exporting
      1m 14s
    2. Adjusting basic printer settings
      3m 39s
    3. Reviewing advanced printer settings
      8m 44s
    4. Establishing print styles
      1m 44s
  19. 16m 10s
    1. Creating and exporting a PDF
      4m 4s
    2. Creating PDF output styles
      1m 44s
    3. Building hyperlinks in interactive PDFs
      4m 23s
    4. Adding bookmarks for interactive PDFs
      5m 59s
  20. 20m 58s
    1. Building a web page
      4m 12s
    2. Inserting hyperlinks in a document
      3m 18s
    3. Creating a form for HTML
      2m 54s
    4. Exporting and importing as HTML
      5m 20s
    5. Building Flash projects
      5m 14s
  21. 6m 15s
    1. Working with XTensions
      3m 2s
    2. Scripting in QuarkXPress 8
      3m 13s
  22. 13s
    1. Goodbye
      13s

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