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Help your client achieve the music that matches the vision for their brand. This real-world project course shows how to assess an assignment, break down a creative brief, and decipher client expectations to create a compelling musical score for advertisements. Producer Brian Lee White shows you how to shape a score around picture and create a memorable theme for the client's brand. You'll also learn how to address the revision cycle with a client, adopting smart strategies to deliver excellent work on time and on budget. When you're ready to deliver the music track, learn how to print the final assets for delivery. Finally, Brian helps you understand the importance of a scope of work agreement and various licensing and publishing rights you may be entitled to as a composer.
Note: While the composition of the music for this course takes place in Pro Tools, a majority of the content will be about the creative process and translates to almost any DAW.
(MUSIC) Hi. I'm Brian Lee White. In this course, we will work our way through the process of scoring music to a commercial ad spot from start to finish. Starting with the creative brief or break down the client's material, temp music (MUSIC) and setting up the session to work with picture. Next, I'll move on to the musical building blocks that make up a compelling commercial composition. Including drums and bass (MUSIC), thematic elements (MUSIC) and sound design. (MUSIC).
After that, we'll discuss the revision and delivery process to the client. I'll share with you many tips and strategies for working with clients, creating a solid scope of work, and discuss basic music licensing. So if you're ready, I'm ready. Let's get started.
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