From the course: The Power of PreViz at BMW Group DesignworksUSA

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Exploring the history of previsualization for automotive

Exploring the history of previsualization for automotive

From the course: The Power of PreViz at BMW Group DesignworksUSA

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Exploring the history of previsualization for automotive

(music playing) At the beginning of my career, visualization was essentially sketching, tape drawings which are full-sized cross-sections on paper of large objects and sculpting of wood or clay. In automotive, generally clay. The sketching was at a very, very high level in the automotive industry, and it was important because that was your credibility. If you could do artwork at that level of cars-- and they were good cars--that meant you were trained appropriately. Sketching really is in that era was about capturing an idea before it goes away. And it was about getting the very expressive and gestural feel in the artwork. Then the next phase would be really, and it might be on the same day or on the same sketch. There is going to be some tone in there where these gestural lines are going to be living with a kind of chalk air brushy tones that give this three dimensionality, the transitions, then tell you what is facing downward and what's facing the sky and how it wraps front to…

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