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In this chapter, we're going to look at metadata. So let's first talk about what Metadata is. Metadata, essentially, is additional information about a file and it's simply stored in that file. This information may be stuff like the scene, the shot, the take, who the director is, the DP actors, even your e-mail address, pretty much anything you can think of, and it's stored in that file and can be browsed by most Adobe video apps. So the next question that you'll probably want answered is why is Metadata important? What good does it do you in your video workflow? Well, there's a few reasons for this.
One of them is that once you get past the art of editing, learning how to edit video, the challenge of the video editor really is media management. You might have dozens or hundreds or even thousands of video clips that you need to organize and be able to access at a moments notice. And really, Metadata is the ultimate management tool for media, being able to access, locate files of a particular line of dialogue or whatever, Metadata is the key. Another aspect of this is that it is the future of the Adobe workflow.
Adobe is putting a lot of emphasis and effort into developing Metadata and using Metadata in the postproduction workflow especially, with on location, which we'll look at later in his training series. So now that we know what Metadata is, and why it's important, let's move on into this chapter, and look at working more with Metadata inside of Premiere Pro.
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