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Video Journalism Storytelling Techniques

with Jeff Sengstack

Video: Welcome

Follow along with a digital media producer and former TV news reporter as he plans and shoots a complete human-interest story.
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  1. 2m 55s
    1. Welcome
      2m 11s
    2. Using the exercise files
  2. 15m 44s
    1. Meeting the clients and setting expectations
      2m 40s
    2. Scouting locations
      4m 37s
    3. Identifying the audience
      4m 14s
    4. Drilling down to the central message
      4m 13s
  3. 14m 0s
    1. Agreeing on a story outline
      2m 54s
    2. Planning the production
      4m 36s
    3. Selecting appropriate video, audio, and lighting gear
      6m 30s
  4. 20m 33s
    1. Basic video shooting tips
      7m 35s
    2. Shooting multishot sequences
      4m 15s
    3. Getting establishing and closing shots
      4m 45s
    4. Responding to unexpected developments
      3m 58s
  5. 7m 7s
    1. Miking and lighting tips
      2m 0s
    2. Getting great sound bites
      3m 23s
    3. Lighting tips
      1m 44s
  6. 22m 30s
    1. Previewing and organizing media assets
      6m 55s
    2. Selecting effective sound bites
      6m 2s
    3. Cataloging natural sound
      6m 46s
    4. Creating a rough-cut version of the story for client review
      2m 47s
  7. 10m 13s
    1. Writing tips
      2m 22s
    2. Writing in the active voice
      3m 26s
    3. Telling your story through people
      2m 53s
    4. Keeping the client in the loop
      1m 32s
  8. 19m 58s
    1. Audio editing tips
      8m 31s
    2. Video editing tips
      7m 7s
    3. Selecting exporting options
      4m 20s
  9. 43s
    1. Next steps
  10. 10m 58s
    1. Santa Barbara Rock Gym
      2m 53s
    2. Steve Axtell
      5m 2s
    3. Sticky Fingers Bakery
      2m 29s
    4. Santa Barbara Rock Gym quick cut story

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Video Journalism Storytelling Techniques
Video Duration: 0s 2h 4m Appropriate for all


View Course Description

How you choose your shots, craft your story, and edit your footage is what draws attention to your videos. The ultimate goal is to use video to tell a good story. In this course, digital media producer and former TV news reporter Jeff Sengstack uses real-world examples to show you how to create compelling stories using video. He brings you right into the pre-production meetings as he and his clients choose their message and plan the production. Join Jeff as he scouts locations, shoots the video, and conducts interviews that support the chosen theme.

Jeff then presents scripting techniques you can employ to ensure your story engages and entertains your audience. Finally, walk into the production studio where he explains the tools and techniques he uses to edit videos.

Topics include:
  • Choosing the message
  • Planning the production
  • Selecting and using mics
  • Lighting the location
  • Getting visuals and audio to support the message
  • Working with people to help tell the story
  • Writing a good story
  • Tools and tricks for editing video
Premiere Pro


(music playing) Hi! I am Jeff Sengstack and welcome to Video Journalism Storytelling Techniques. In this course I'm going to explain how to use video to tell stories. I'm going to present this topic from the point of view of working with clients, but you can use the approaches I explain here anytime you use video to tell any story. I am going to walk you through three practical real-world examples. (video playing) I am going to create stories about a rock wall climbing gym.

(video playing) A small boutique bakery. (video playing) And a world renowned ventriloquist puppet and animatronic maker. (video playing) My goal in each case will be to create a brief story about these individuals or their products. I am going to explain the steps I go through in working with clients, including helping them understand the video production process, setting realistic expectations about what we can accomplish, and identifying the target audience and central message for each video.

Then we shift to planning mode. I'll show you how to create a basic story outline, shot sheet, and production plan. I explain the importance of communicating with the clients, to make sure they agree to all these elements, and I choose the appropriate video, audio, and lighting gear for each shoot. Then we shoot our video. I present some basic video shooting, miking, lighting, and interview techniques. With our raw video in hand, I'll go over how to organize video assets, select sound bites, and create a rough cut edit, all the while keeping the client in the loop.

Finally, I present some script writing techniques and video and audio editing tips, including working with matched action and shot sequences and J and L audio edits. By the time we wrap things up, I think you'll be much better equipped to use video to tell stories. So let's get started with Video Journalism Storytelling Techniques.

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