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Brian Liepe: One way to assign your own color and contrast characteristics to your image is by setting up your color profiles. Although I recommend shooting with a flat color profile like the one Chad discussed in the previous movie. There is a large range of options that allow you to affect your footage by adjusting controls, like saturation, contrast, sharpness, and color phase. In this example, you can see that color is not very vibrant or saturated and the contrast is really low. In the next shot I've cranked up everything. The colors are outrageous and the contrast is really steep.
You can also see that I've lost some of my dynamic range. Remember when you increase the contrast you compromise the camera's ability to maintain information in the shadows and the highlights. You can also find online color profiles that other people have made that help you achieve certain looks and styles, such as those that resemble film.
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