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As much as rough cutting is an activity, something you do, it's also a milestone in the process, an opportunity to get feedback and/or approval. Now this can be a little controversial, because not all clients are really prepared to view a rough cut. If they don't understand what a rough cut is or why it's rough, it can become sort of a risk/reward. That's the way I would like to look at it. Certainly I work with some editors that are very reluctant to share something rough, but I would say that really depends on the circumstances.
The potential advantage is to get constructive feedback and also in a business sense to get approval of the rough cut, knowing that you're moving forward with a portion approved. The risk is that you'll have a negative reaction from your client due to the overall roughness. If your client doesn't understand what to look for in a rough cut, you may spend a lot of time explaining, no, the audio is not really going to be like that or no, the titles are going to be fixed, and you don't want to go down that path, that's the risk. So it's important to consider the experience level of the client.
If you're working with a client that primarily does PR or activism, and you're really handling a video project for them. Maybe consider putting a little more polish on before you share. On the other hand if your clients are video professional, they might look at rough cuts all the time, and it's the process they need. So communicate about this. And then when you do, do review, keep it focused on the editorial. That's the point of a rough cut review, and if your client is not getting that, you are probably not getting an effective review out of it.
Last, one trick I do if you're really not sure is rather than just sharing online, which of course is technically easy, see if you can invite your client into your space, into your studio to watch together. If they then start to go down one of those paths of say getting annoyed by the music or distracted by something that's not really the point of the rough cut, if you're there with them, you can really talk them through it. So there it is you'll have to decide on your projects went to share. But I don't think it's necessarily always a good thing or always a bad thing, rather this risk/reward analysis should give you the best answer for your project.
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