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When editing a documentary for a client the goals are often communicated in a creative brief document. Let's take a look at the creative brief that came with this project to help define our goals for editing. Here you see the full creative brief, and as I am reading through it certain things jump out at me and catch my attention, because I know they'll be useful themes and ideas for the editing process. The first one is here, merges ideas from agriculture, cuisine, and ecology.
I know right-away that that's going to be central theme in my farm to table edit. The Santa Barbara Farmers Market has become a hub for shoppers looking to support area growers and help the environment. I know that the Farmers Market is going to be a good scene in our documentary, it's part of the process that we're dealing with, but it also represents community, and I think that will be strong in this project. Last, Chefs and restaurants looking for a way to distinguish their offerings while providing flavor and nutrition are turning to local organic growers.
I like this because it says that our idea here is not just about doing good for the environment that, in fact, it's good for the end customers and a win-win double bottom line situation. These are some good ideas to start out with and keep in mind as we're going through each phase of the process.
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