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Interpreting a creative brief to establish goals

From: Documentary Editing with Premiere Pro

Video: Interpreting a creative brief to establish goals

When editing a documentary for a client the goals are often communicated in a creative brief document. Let's take a look at the creative brief that came with this project to help define our goals for editing. Here you see the full creative brief, and as I am reading through it certain things jump out at me and catch my attention, because I know they'll be useful themes and ideas for the editing process. The first one is here, merges ideas from agriculture, cuisine, and ecology.

Interpreting a creative brief to establish goals

When editing a documentary for a client the goals are often communicated in a creative brief document. Let's take a look at the creative brief that came with this project to help define our goals for editing. Here you see the full creative brief, and as I am reading through it certain things jump out at me and catch my attention, because I know they'll be useful themes and ideas for the editing process. The first one is here, merges ideas from agriculture, cuisine, and ecology.

I know right-away that that's going to be central theme in my farm to table edit. The Santa Barbara Farmers Market has become a hub for shoppers looking to support area growers and help the environment. I know that the Farmers Market is going to be a good scene in our documentary, it's part of the process that we're dealing with, but it also represents community, and I think that will be strong in this project. Last, Chefs and restaurants looking for a way to distinguish their offerings while providing flavor and nutrition are turning to local organic growers.

I like this because it says that our idea here is not just about doing good for the environment that, in fact, it's good for the end customers and a win-win double bottom line situation. These are some good ideas to start out with and keep in mind as we're going through each phase of the process.

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This video is part of

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Documentary Editing with Premiere Pro

44 video lessons · 10925 viewers

Jason Osder
Author

 
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  1. 5m 7s
    1. Welcome
      51s
    2. Using the exercise files
      1m 35s
    3. Interpreting a creative brief to establish goals
      1m 29s
    4. How to use this course
      1m 12s
  2. 12m 49s
    1. Identifying messaging concepts
      1m 58s
    2. Tips for working with interviews
      4m 53s
    3. Tips on B-roll sequences
      2m 58s
    4. Researching background and history
      3m 0s
  3. 37m 38s
    1. Organizing the ingest process
      3m 43s
    2. Choosing an interview logging method
      2m 40s
    3. Adding interview metadata
      4m 56s
    4. Logging interviews with markers
      6m 18s
    5. Adding notes to B-roll clips
      5m 36s
    6. Preparing archival images with Photoshop
      9m 20s
    7. Pulling selects and presenting ideas
      5m 5s
  4. 51m 20s
    1. Structuring the edit
      3m 0s
    2. Assembling B-roll shots
      8m 52s
    3. Assembling interviews
      6m 56s
    4. Building sequences and scenes
      7m 53s
    5. Editing interview bites on the Timeline
      6m 16s
    6. Adding other media types to the Timeline
      6m 5s
    7. Completing the rough cut
      10m 1s
    8. Presenting the rough cut and receiving feedback
      2m 17s
  5. 31m 6s
    1. Planning moves on photographs
      6m 23s
    2. Animating images
      9m 17s
    3. Creating a title graphic in Photoshop
      6m 8s
    4. Animating a title graphic in Premiere
      6m 40s
    5. Presenting graphics work
      2m 38s
  6. 55m 28s
    1. Performing an editorial evaluation
      4m 41s
    2. Refining scene order
      2m 53s
    3. Adjusting interview content
      7m 57s
    4. Adjusting B-roll shots
      6m 29s
    5. Tightening clip timing
      6m 21s
    6. Fine-cutting audio
      9m 22s
    7. Reviewing all assets
      6m 18s
    8. Adding end credits
      5m 12s
    9. Locking the picture and preparing the Timeline for finishing
      3m 37s
    10. Presenting the picture lock to the client and receiving approval
      2m 38s
  7. 34m 8s
    1. Evaluating the piece for finishing goals
      7m 11s
    2. Polishing the final audio mix
      7m 49s
    3. Correcting color for consistency
      9m 49s
    4. Adjusting the title and animations for the best compression
      5m 56s
    5. Exporting multiple files
      3m 23s
  8. 50s
    1. Next steps
      50s

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