From the course: Video Journalism: Storytelling Techniques
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Identifying the audience - Premiere Pro Tutorial
From the course: Video Journalism: Storytelling Techniques
Identifying the audience
When producing a video you need to consider the audience. You can cover the same subject matter in several ways depending on your target audience. Helping a client identify that audience is crucial to choosing the message; it helps narrow the focus. Axtell Expressions is a perfect example. It's a multifaceted business with a diverse product line and customer base. Its owner, Steve Axtell, reflects that. He is a ventriloquist and a magician. (video playing) Steve: I'm Steve Axtell, and this is Axtell television! Yeah, produced a children's TV program. His company sells 80 puppet characters to thousands of customers, and he has pioneered animatronics. So, we needed to narrow down the possibilities. Steve: Now, puppeteers, they're more of an artsy, folksy breed, and they all make their own puppets, most likely. But ventriloquists are different. They're more of a vaudeville performer, and so they look for good puppets to use. Jeff: This is kind of a case of chicken and the egg: What comes…
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