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iPads, YouTube, Smartphones, owners of these gadgets want video on their products for viewing on-demand. Adobe's newly designed Media Encoder CS5.5 empowers you, the editor, to make multiple formats quickly. So with your sequence selected in Premiere Pro, go to File>Export>Media. This opens up the Export Settings box for the Adobe Media Encoder. Now we're going to choose from the dropdown menu, H.264, and then we're going to choose YouTube Widescreen HD for playback on YouTube.
We're going to choose Queue which will bring up the Media Encoder and your project is ready to be encoded. But let's say our client wants us to have a Blu-ray version as well. Click on Duplicate; it's going to make a duplicate of the sequence, from Presets, I can go in, change this to MPEG2 Blu-ray, click OK, and now I am ready to encode not only my YouTube Widescreen HD but a Blu-ray DVD. Next, I simply have to click the Encode button to start the Queue and the Encoder starts going.
So now we're done encoding but let's we want to encode on the fly. Well, Watch Folders let you do that. Watch Folders allow you to drag media into them and they automatically are included into the Adobe Media Encoder. To add a Watch Folder, click Add Folder, on my Desktop I created My_watchfolder; I click on that and choose. Now anything I drag into that is going to be an H.264 YouTube Widescreen video, and I click OK.
Let's go to our Watch Folder. I'll go into my Exercise Files, choose B-roll_Fromjeep_01, drag it into the Watch Folder, go back to the Media Encoder, and there it is getting it encoded. Now let's say I want to have more than one format. If I choose Add Folder, go back to my Desktop, choose my Watch Folder, and change the format to let's say a QuickTime movie, choose OK.
My Watch Folder is ready to encode that same video, and there it is. The newly enhanced Adobe Media Encoder is extremely efficient for creating multiple formats for your videos.
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