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Creating a logo bug

From: Premiere Pro CS5 Essential Training

Video: Creating a logo bug

These days it seems like most of the video clips you see have some kind of branding or station ID on them often called a Logo Bug. Usually when you're watching TV, it's in the lower right-hand corner. There is the TV identification that's always there now. Well, because of that and because that's so popular, often times even video podcasts and even viral videos on Internet often times have these little logo bugs that you know where they came from. So what we're going to do is talk about how to make a regular logo bug. By default, our logo here is far too colorful and it's very distracting from what else is going on now.

Creating a logo bug

These days it seems like most of the video clips you see have some kind of branding or station ID on them often called a Logo Bug. Usually when you're watching TV, it's in the lower right-hand corner. There is the TV identification that's always there now. Well, because of that and because that's so popular, often times even video podcasts and even viral videos on Internet often times have these little logo bugs that you know where they came from. So what we're going to do is talk about how to make a regular logo bug. By default, our logo here is far too colorful and it's very distracting from what else is going on now.

If we were to play this back, this logo here just seems to get in the way far too much. So the first thing that's distracting here are the colors, far too vibrant. So I'm going to go to the Effects panel and get the Tint effect. Do a search for Tint and then drag-and-drop the Tint effect here. That allows you to tint footage, but by default it turns it black-and-white, and that's good enough for right now so that's looking awesome. Let's just go to the Opacity of this clip here. I'm going to open up Opacity. Let's take the Opacity, click in there and type-in 50%. So it's 50% opaque there.

I might decide to take that down a little bit more, but that's looking okay for my liking at least for the time being. Now, what I want to do is make this embossed like a 3D embossed thing. That's really common trick for logo bugs. So I'm going to select this clip and copy it and again un-target the Video 2 track, target the Video 3 track, and hit Command+V or Ctrl+V to paste this clip. Now, for the copy on top, click that clip, and then we're going to do a search for emboss. So in the Stylize category there is Color Emboss and just regular old Emboss.

So go ahead and just grab regular old Emboss and drag-and-drop that onto the top clip there. What Emboss seeks to do if we open it up and look at its properties here is create kind of like a 3D look and feel. So what I'm going to do is take the Zoom here from Fit to 100% so that way we could really see this logo and the emboss that's happening here. We could change the Direction of the lighting, which we're really not concerned about. We could change the Relief to make this a little bit more intense like that. We could also increase the Contrast if we wanted to, but I'm thinking that keeping a mild contrast level, taking the Relief down just a bit will create this nice three-dimensional look here.

It's still a little bit strong, so I might take this back and lower the Opacity even more here, and that's looking pretty good there. I am just taking the Opacity out and having the layer on top show through. What we could also do is change the blend mode and that's right below here. I can take this drop- down from Normal to Overlay. Now, we'll talk about blend modes a little bit more later on in this Training Series, but for now just realize that it help blend these colors into the background. So now as we change this from 100% to fit, we have a logo bug that does not bug quite so much.

If you want to tilt this down even further which actually might be the case, you can click on the top clip. That maybe take down the Opacity of that top clip a little bit more, and maybe even change the blend mode of that clip. But for now I think that's a pretty good logo bug. I should point out that most of the time when you actually see logo bugs on TV stations that's done at the TV level. That's not something that like the editor would add. But if you're going to be working on some kind of commercial or promo or an infomercial or something that would go out virally on the internet, then you might want to create your own bug and that's how to do it.

Show transcript

This video is part of

Image for Premiere Pro CS5 Essential Training
Premiere Pro CS5 Essential Training

83 video lessons · 50730 viewers

Chad Perkins
Author

 
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  1. 4m 1s
    1. Welcome
      55s
    2. What is Premiere Pro CS5?
      1m 41s
    3. Using the exercise files
      1m 25s
  2. 16m 44s
    1. The Premiere Pro workflow
      2m 21s
    2. Adding footage to the Timeline
      2m 19s
    3. Understanding timecode
      3m 3s
    4. Making basic edits
      5m 15s
    5. Getting familiar with the interface
      3m 46s
  3. 21m 59s
    1. Setting up a new project
      3m 48s
    2. Creating a new sequence
      5m 30s
    3. Capturing and ingesting footage
      2m 51s
    4. Importing files
      5m 23s
    5. Sorting and organizing clips
      4m 27s
  4. 33m 19s
    1. Making a rough cut
      4m 0s
    2. Making preliminary edits
      4m 55s
    3. Creating overlay and insert edits
      4m 16s
    4. Using video layers to add B-roll
      3m 47s
    5. Using ripple edits and ripple delete
      3m 1s
    6. Performing slip edits
      2m 54s
    7. Using the Razor tool
      3m 51s
    8. Moving edit points
      3m 47s
    9. Navigating efficiently in the Timeline
      2m 48s
  5. 28m 45s
    1. The job of an editor
      2m 59s
    2. When to cut
      5m 54s
    3. Avoiding bad edits
      6m 31s
    4. The pacing of edits
      3m 47s
    5. Using establishing shots
      2m 44s
    6. Using emotional cutaways
      2m 1s
    7. Fixing problems with cutaways
      2m 48s
    8. Matching action
      2m 1s
  6. 21m 38s
    1. Using markers
      3m 31s
    2. Replacing clips
      2m 36s
    3. Exporting a still frame
      1m 51s
    4. Creating alternate cuts
      1m 25s
    5. Rearranging clips in the Timeline
      2m 15s
    6. Targeting tracks
      2m 32s
    7. Disconnecting audio and video
      5m 0s
    8. Reconnecting offline media
      2m 28s
  7. 9m 46s
    1. Adjusting the rubber band
      3m 13s
    2. Adjusting clip position
      1m 21s
    3. Moving the anchor point
      2m 50s
    4. Adjusting clip size and rotation
      2m 22s
  8. 8m 15s
    1. Changing the speed of a clip
      1m 58s
    2. Using the Rate Stretch tool
      1m 57s
    3. Playing a clip backward
      4m 20s
  9. 10m 26s
    1. Understanding pixel aspect ratio
      5m 15s
    2. Understanding frame rates
      2m 15s
    3. About HD standards
      2m 56s
  10. 10m 32s
    1. Using layered Photoshop files
      2m 31s
    2. Animating clip position
      3m 33s
    3. Fading layers in and out
      4m 28s
  11. 12m 40s
    1. Applying transitions
      6m 2s
    2. Using transitions effectively
      4m 41s
    3. Setting up the default transition
      1m 57s
  12. 38m 31s
    1. The importance of ambient audio
      6m 35s
    2. Cutting video to music
      7m 38s
    3. Changing audio volume over time
      9m 55s
    4. Fixing audio problems
      9m 57s
    5. Censoring audio
      4m 26s
  13. 16m 25s
    1. Creating censored video
      5m 22s
    2. Creating a lens flare
      2m 20s
    3. Creating a logo bug
      3m 27s
    4. Creating background textures
      5m 16s
  14. 13m 23s
    1. Intro to compositing
      1m 11s
    2. Removing a green screen background
      9m 14s
    3. Compositing with blend modes
      2m 58s
  15. 22m 37s
    1. Adjusting white balance
      2m 24s
    2. Increasing contrast
      3m 5s
    3. Adjusting luminance
      4m 30s
    4. Creating cinematic color
      5m 21s
    5. Creating a vignette
      3m 12s
    6. Creating a day-for-night shot
      4m 5s
  16. 16m 5s
    1. Creating titles
      4m 55s
    2. Creating a lower third
      9m 12s
    3. Animating rolling credits
      1m 58s
  17. 14m 13s
    1. Exporting sequences from Premiere
      3m 57s
    2. Exporting with the Adobe Media Encoder
      2m 13s
    3. The most common formats and codecs
      4m 42s
    4. Exporting portions of a sequence
      1m 54s
    5. Rendering letterboxed footage
      1m 27s
  18. 6m 46s
    1. Examining the other apps that come with Premiere
      4m 25s
    2. Working with Final Cut Pro
      2m 21s
  19. 20s
    1. Goodbye
      20s

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