By learning how video commercials are put together and what challenges can be expected during the process, both producers and editors of video can develop a clear understanding of how video commercials are created as well as what customers and other stakeholder can expect. There is a goal to provide the customer with useful, purposeful, quality, marketing products that are of use and value to them. Here are some commercial editing techniques you can use in Premiere Pro. In addition to Photoshop, After Effects is also mentioned in the video.
Premiere Pro: Commercial Editing Techniques
With Christine Steele
Liked by 62 users
Duration: 2h 43m
Skill level: Intermediate
Released: 7/31/2013
Course details
Learn to creatively compose short-form advertisements using Adobe Premiere Pro. Author Christine Steele explores how to communicate and market an idea that does more than just sell a product or service, by experimenting with concepts that help the audience feel, rather than think. The techniques in this course break from the more narrative style of film and television storytelling, and allow you to explore alternative visual messaging styles. First Christine shows you how to use style frames and temporary audio to nail down an idea before you start editing. Then you'll learn how to construct the rough cut: in this case, an action montage interspersed with hero shots that define and highlight the brand messaging. You'll refine your cut with motion graphics, final audio, and effects, and learn to manipulate color, lighting, and timing to increase your audience's emotional reaction to the spot. Last, learn the basics of layering sound effects, audio filters, and subtle volume adjustments to create an effective sound mix for your commercial.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructor
Learner reviews
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Sheldon Coles
Sheldon Coles
CO-Founder, VP Marketing at Webbkast Media LLC | Founder/CEO, CMO, Executive Video Producer/Director at Katch 22 Digital LLC | Founder/CEO at…
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Ricardo Barbosa
Ricardo Barbosa
Creative Director & Copywriter | SEEKING FOR A JOB | work: ricardobarbosa.me Creativepool's Top 25 Copywriters
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RONALD RUCAT
RONALD RUCAT
"Digital Marketing Pro | #SEOStrategist| #SocialMediaStrategist | Driving Business Success with Data-Driven Campaigns"
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone