Commercial Editing Techniques with Premiere Pro
Video: WelcomeLearn to creatively compose short-form advertisements in Adobe Premiere Pro and create spots that market a brand as well as sell a product.
- Next steps
Learn to creatively compose short-form advertisements using Adobe Premiere Pro. Author Christine Steele explores how to communicate and market an idea that does more than just sell a product or service, by experimenting with concepts that help the audience feel, rather than think. The techniques in this course break from the more narrative style of film and television storytelling, and allow you to explore alternative visual messaging styles. First Christine shows you how to use style frames and temporary audio to nail down an idea before you start editing. Then you'll learn how to construct the rough cut: in this case, an action montage interspersed with hero shots that define and highlight the brand messaging. You'll refine your cut with motion graphics, final audio, and effects, and learn to manipulate color, lighting, and timing to increase your audience's emotional reaction to the spot. Last, learn the basics of layering sound effects, audio filters, and subtle volume adjustments to create an effective sound mix for your commercial.
- Marketing a brand
- Understanding the role of the editor
- Using style frames and temporary audio to previsualize the spot
- Replacing hero shots
- Building action montages
- Timing the cuts to audio
- Refining the cut
- Adding color, lighting, and transition effects
- Sound design
(MUSIC). Christine: Hi, I'm Christine Steele. Welcome to Commercial Editing with Premiere Pro. Commercial editing is for rule-breakers. This style of content creation isn't as tightly structured as narrative editing. Because you're not bound by linear rules of storytelling. We'll start by exploring the techniques for marketing an idea and a brand, rather than simply selling a product. We'll begin creating the project by pre-visualizing with limited assets like style frames and temporary audio. Male: H Plus has what you need.
Christine: I'll build a rough cut from final footage including action montage segments and well chosen hero shots to mark important moments in the piece. I'll make specific timing choices to refine the cut using final motion graphic hero shots and final audio. Finally, I'll explore several effects techniques to trigger an emotional reaction from the viewer. I'll be using Premiere Pro, but my goal is to focus on concepts that are relevant to editing commercials regardless of the software you might be using.
Now let's get started with Commercial Editing with Premiere Pro.
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