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It's pretty typical to have some sort of end credits at the end of your documentary. In the case of this project, I'm going to call this end credit a call to action. Let me show you what I mean. To start, we have to create our new title. So open up a New Title. This is going to be very simple, just a still, and let's call it Call to Action, and I like to just start typing and then make some adjustments to my style once I have some text to work on.
This is obviously too large. Just shorten the size of this. I want it to be pretty much to the edge of Title Safe area. It doesn't have to be touching, but something like that, and you can quickly throw a center on there, and then I want to add a URL. And part of the reason I'm calling this a Call to Action is when your message is about something, you really want your viewer to have a way to continue learning. Often these days that's a URL.
We can align those two together, center them up. I often find the dead center on something like this, vertical center is a little low. I like to nudge up a little bit, kind of that one-third position, and I think that looks good. Obviously, because we've built this right inside Premiere, it's going to very easy to edit if we need to. So let's go ahead and close our title maker, and we have our Call to Action. Let's stay organized and put it in titles. And now let's edit it in.
We'll keep everything consistent by editing up on to our titles track. There will be no audio associated, and now I just want to work on the timing which for the most part is going to involve the music and a little bit how we come off of the last shot. Let's see how this looks and sounds. Before I even watch it, I know I'm going to need a transition. I'm not sure exactly the length of these transitions or the length of the shot. So let's try to get the timing at the head right first.
Again, when you're working on timing, it doesn't pay to just try to look at this gap by itself. You've got to take it a few shots back to play it through. (BD Dautch: ...of life, as well as a culinary celebration.) (video playing) Okay, what I want to do is actually increase the pause and bring in the Call to Action at a guitar strum in the music. Listen closely to the music.
I think it's right about there in the waveform. Let see if I'm right. (video playing) Yup, you hear that warm sound right there? That's exactly when I want it to come up, and often I find that timing means sort of getting the transition right in the middle there. Yup, something like that. Let's see if we like it. (video playing) Mmm, close. Maybe a nudge a little further down couple frames. (video playing) Still not quite hitting on the guitar strum. (video playing) That's how I want it. (video playing) Okay, the end is a little tricky here.
What I'm going to do is fade the music out, but I'm actually going to leave the card up and the reason for that is I don't know exactly where this is going to be playing, but if it's going be playing online it's quite possible that when the video stops it just going to be left with the last frame. And if that's the case I rather be left on our Call to Action then be left on black. So let's fade the music--I know it's going to seen weird to leave this up, but that's how we're going to do it. (video playing) Now in Premiere, it doesn't stay up, but it is in fact the last frame.
In a piece like this, the Call to Action is tremendously important. If we've done our job right, we've got our audience in the palm of our hand, we've made an emotional connection, and we have a bare moment, 10 seconds at most, to get them to actually connect with us and take some action. Luckily, a URL is a great shortcut to learn more, but remember this is the most valuable time to our client in the piece we're cutting for them.
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