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What's your point?

From: PowerPoint Tips and Tricks for Business Presentations

Video: What's your point?

This chapter is all about crafting a message for your audience that will deliver results, whether you're reducing workplace injuries or selling the next mousetrap. Our ultimate goal in the next three chapters is to take the five different slideshows we've been given and combine them into one quarterly meeting presentation. For now, we are not going to worry about the design of the slides, nor the inconsistencies among them. We will deal with the way they look in Chapter03 Successful Slide Design. We will start with the Customer Service slideshow, which needs a lot of work to convey the right message.

What's your point?

This chapter is all about crafting a message for your audience that will deliver results, whether you're reducing workplace injuries or selling the next mousetrap. Our ultimate goal in the next three chapters is to take the five different slideshows we've been given and combine them into one quarterly meeting presentation. For now, we are not going to worry about the design of the slides, nor the inconsistencies among them. We will deal with the way they look in Chapter03 Successful Slide Design. We will start with the Customer Service slideshow, which needs a lot of work to convey the right message.

Whatever your slideshow is about, you have got a point to make. Figure out what that point is and if you have to, write it down and stick on your monitor. Think of it as the mission statement to your presentation. Why does it exist? Once you have figured out the point, run it past any of the stakeholders involved. That's probably your boss, the marketing department, or maybe HR. You want to make sure you all agree on the purpose of the slideshow. From there, it's smooth sailing. So now what? You focus. Everything you do from this point forward needs to work towards your mission.

Every photo, every bullet, every chart, every slide. That means, if something stinks it's way into the slideshow and it distracts your audience from reaching your goal, get rid of it. Our Customer Service Manager wants to communicate a problem she's having and needs the entire company to focus on, the number of returns for one particular product. But if look at the slideshow, there is a lot of extra information that only serves to distract the audience. So let's start deleting some stuff.

Since Customer Service's entire point is to communicate the number of returns for the R-4000, we are going to go to all the slides that don't matter and get rid of the content. Average Hold Time--I will right-click and Delete the Slide. Hang-Ups--right-click, Delete the Slide. We will leave the one on Returns and we will leave the Call Volume so we can compare the Returns for the R-4000, against all of the other products. Let's go back to the slide about the Returns. Here's a photo of a happy customer.

But we want to convey the dissatisfaction that some of our customers are experiencing. Let's swap this photo into something that gets our point across. In this case, frustration. I will select the image and from the Picture tools Format tab, choose Change Picture. In my exercise files, I already have a picture for a Frustrated customer. The idea of focus extends into the slide design, colors and fonts, handouts, and even the food that you serve.

Everything you do must guide the audience down your path to the destination you've established. And now our customer service report presentation is focused on the message that was most important.

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This video is part of

Image for PowerPoint Tips and Tricks for Business Presentations
PowerPoint Tips and Tricks for Business Presentations

50 video lessons · 20251 viewers

David Diskin
Author

 
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  1. 1m 47s
    1. Welcome
      47s
    2. Using the exercise files
      1m 0s
  2. 10m 43s
    1. Adding white space
      2m 13s
    2. Applying a transition
      2m 10s
    3. Reducing the text
      2m 37s
    4. Selecting objects with ease
      2m 26s
    5. Opening with Show
      1m 17s
  3. 15m 36s
    1. What's your point?
      2m 49s
    2. Getting in their heads
      2m 29s
    3. What's in it for them?
      1m 55s
    4. Piecing it together
      5m 49s
    5. Holding their hands
      2m 34s
  4. 30m 49s
    1. Understanding the importance of design
      4m 12s
    2. Using color and fonts
      3m 18s
    3. Maintaining consistency
      4m 57s
    4. Using photographs
      5m 21s
    5. Sharing data with charts
      5m 20s
    6. Making your data meaningful
      2m 23s
    7. Using diagrams and SmartArt
      5m 18s
  5. 46m 31s
    1. Breaking the slide into sections
      3m 56s
    2. Fine-tuning shapes and text boxes
      5m 43s
    3. Enhancing text boxes
      7m 46s
    4. Customizing layouts and templates
      6m 7s
    5. Building your own layouts
      4m 59s
    6. Animating bullets
      3m 12s
    7. Animating photos
      4m 56s
    8. Animating other objects
      5m 41s
    9. Inserting music and other audio elements
      4m 11s
  6. 16m 18s
    1. Taking control
      1m 46s
    2. Setting display resolution and improving clarity
      3m 18s
    3. Including hidden slides and custom shows
      4m 21s
    4. Utilizing speaker notes
      2m 17s
    5. Using Presenter view
      2m 2s
    6. Creating handouts
      2m 34s
  7. 27m 52s
    1. Planning the program
      3m 6s
    2. Using the presenter checklist
      2m 39s
    3. Knowing what to do when things go wrong
      5m 16s
    4. Sharing your message
      2m 40s
    5. Making the motions
      2m 0s
    6. Questions and answers
      1m 43s
    7. Reading your audience
      2m 41s
    8. Dealing with audience distractions
      3m 4s
    9. Setting up and tearing down
      4m 43s
  8. 19m 28s
    1. During the show
      1m 31s
    2. Creating a photo slideshow
      4m 8s
    3. Letting the slideshow be the star
      1m 41s
    4. Sharing with your audience
      6m 36s
    5. Keyboard and mouse tricks
      5m 32s
  9. 6m 30s
    1. The good, the bad, and the ugly: A recap
      5m 32s
    2. Additional resources
      58s

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