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This chapter is all about crafting a message for your audience that will deliver results, whether you're reducing workplace injuries or selling the next mousetrap. Our ultimate goal in the next three chapters is to take the five different slideshows we've been given and combine them into one quarterly meeting presentation. For now, we are not going to worry about the design of the slides, nor the inconsistencies among them. We will deal with the way they look in Chapter03 Successful Slide Design. We will start with the Customer Service slideshow, which needs a lot of work to convey the right message.
Whatever your slideshow is about, you have got a point to make. Figure out what that point is and if you have to, write it down and stick on your monitor. Think of it as the mission statement to your presentation. Why does it exist? Once you have figured out the point, run it past any of the stakeholders involved. That's probably your boss, the marketing department, or maybe HR. You want to make sure you all agree on the purpose of the slideshow. From there, it's smooth sailing. So now what? You focus. Everything you do from this point forward needs to work towards your mission.
Every photo, every bullet, every chart, every slide. That means, if something stinks it's way into the slideshow and it distracts your audience from reaching your goal, get rid of it. Our Customer Service Manager wants to communicate a problem she's having and needs the entire company to focus on, the number of returns for one particular product. But if look at the slideshow, there is a lot of extra information that only serves to distract the audience. So let's start deleting some stuff.
Since Customer Service's entire point is to communicate the number of returns for the R-4000, we are going to go to all the slides that don't matter and get rid of the content. Average Hold Time--I will right-click and Delete the Slide. Hang-Ups--right-click, Delete the Slide. We will leave the one on Returns and we will leave the Call Volume so we can compare the Returns for the R-4000, against all of the other products. Let's go back to the slide about the Returns. Here's a photo of a happy customer.
But we want to convey the dissatisfaction that some of our customers are experiencing. Let's swap this photo into something that gets our point across. In this case, frustration. I will select the image and from the Picture tools Format tab, choose Change Picture. In my exercise files, I already have a picture for a Frustrated customer. The idea of focus extends into the slide design, colors and fonts, handouts, and even the food that you serve.
Everything you do must guide the audience down your path to the destination you've established. And now our customer service report presentation is focused on the message that was most important.
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