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What's in it for them?

From: PowerPoint Tips and Tricks for Business Presentations

Video: What's in it for them?

So, what's in it for the audience? Why should they care about you and your product or your promise or the training that they're about to receive? After all, you're using their time. And even if they are watching a mandatory presentation, you need to consider why they should pay attention. In many presentations, you're asking your audience to make a decision in your favor. You want them to approve your budget or purchase your service or follow a new procedure. We need to ask ourselves, and later convey, what the benefit is to the audience for doing what we're asking them to do.

What's in it for them?

So, what's in it for the audience? Why should they care about you and your product or your promise or the training that they're about to receive? After all, you're using their time. And even if they are watching a mandatory presentation, you need to consider why they should pay attention. In many presentations, you're asking your audience to make a decision in your favor. You want them to approve your budget or purchase your service or follow a new procedure. We need to ask ourselves, and later convey, what the benefit is to the audience for doing what we're asking them to do.

As any advertising person will tell you, benefits should never be confused with features. If you're selling a clock, the feature is that it has an alarm which can be set to any radio station, but the benefit is that the owner can wake up to their favorite music or news, feeling relaxed and refreshed and ready to make it to work with plenty of time to stop for coffee. Our Human Resources Department is ready to announce their new software training initiative. Let's help the audience understand what's in it for them.

Remember, we want our audience to hear the benefits, not just the features to our proposal. We often think that the benefit is obvious and we leave it out, like in training, if employees don't follow the safety procedure they will be hurt or fired. But that doesn't mean we should omit it from our presentation. Let's add a quick slide to make sure our employees understand the benefits to the new software training program. We'll remind them how important this kind of training is. We will explain that the company can't justify bonuses if employees are constantly calling for support, for help with Microsoft Excel, and that the bonus could be their next vacation.

Do you see the Benefit there? Every slideshow needs to have a Benefit that your audience can get behind. Identify it early and work it into the presentation often.

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This video is part of

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PowerPoint Tips and Tricks for Business Presentations

50 video lessons · 20156 viewers

David Diskin
Author

 
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  1. 1m 47s
    1. Welcome
      47s
    2. Using the exercise files
      1m 0s
  2. 10m 43s
    1. Adding white space
      2m 13s
    2. Applying a transition
      2m 10s
    3. Reducing the text
      2m 37s
    4. Selecting objects with ease
      2m 26s
    5. Opening with Show
      1m 17s
  3. 15m 36s
    1. What's your point?
      2m 49s
    2. Getting in their heads
      2m 29s
    3. What's in it for them?
      1m 55s
    4. Piecing it together
      5m 49s
    5. Holding their hands
      2m 34s
  4. 30m 49s
    1. Understanding the importance of design
      4m 12s
    2. Using color and fonts
      3m 18s
    3. Maintaining consistency
      4m 57s
    4. Using photographs
      5m 21s
    5. Sharing data with charts
      5m 20s
    6. Making your data meaningful
      2m 23s
    7. Using diagrams and SmartArt
      5m 18s
  5. 46m 31s
    1. Breaking the slide into sections
      3m 56s
    2. Fine-tuning shapes and text boxes
      5m 43s
    3. Enhancing text boxes
      7m 46s
    4. Customizing layouts and templates
      6m 7s
    5. Building your own layouts
      4m 59s
    6. Animating bullets
      3m 12s
    7. Animating photos
      4m 56s
    8. Animating other objects
      5m 41s
    9. Inserting music and other audio elements
      4m 11s
  6. 16m 18s
    1. Taking control
      1m 46s
    2. Setting display resolution and improving clarity
      3m 18s
    3. Including hidden slides and custom shows
      4m 21s
    4. Utilizing speaker notes
      2m 17s
    5. Using Presenter view
      2m 2s
    6. Creating handouts
      2m 34s
  7. 27m 52s
    1. Planning the program
      3m 6s
    2. Using the presenter checklist
      2m 39s
    3. Knowing what to do when things go wrong
      5m 16s
    4. Sharing your message
      2m 40s
    5. Making the motions
      2m 0s
    6. Questions and answers
      1m 43s
    7. Reading your audience
      2m 41s
    8. Dealing with audience distractions
      3m 4s
    9. Setting up and tearing down
      4m 43s
  8. 19m 28s
    1. During the show
      1m 31s
    2. Creating a photo slideshow
      4m 8s
    3. Letting the slideshow be the star
      1m 41s
    4. Sharing with your audience
      6m 36s
    5. Keyboard and mouse tricks
      5m 32s
  9. 6m 30s
    1. The good, the bad, and the ugly: A recap
      5m 32s
    2. Additional resources
      58s

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