Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

Using photographs

From: PowerPoint Tips and Tricks for Business Presentations

Video: Using photographs

More important than any word you will ever place on your slideshow are the photos and diagrams that you will include. We all know that a picture is worth a thousand words, but why? It's because a good photograph can invoke emotion in the audience and that emotion can lead to a decision. If your objective is to sell a product, ask yourself which of the following is going to elicit the most likely response from your audience: the name of the product and some of its specifications, a photo of the product or a photo of your customer actively enjoying the product.

Using photographs

More important than any word you will ever place on your slideshow are the photos and diagrams that you will include. We all know that a picture is worth a thousand words, but why? It's because a good photograph can invoke emotion in the audience and that emotion can lead to a decision. If your objective is to sell a product, ask yourself which of the following is going to elicit the most likely response from your audience: the name of the product and some of its specifications, a photo of the product or a photo of your customer actively enjoying the product.

The third photo conveys the benefit of owning the product and says so much more than the other two slides ever would. Here we have the New R-9500 and a picture of one of our customers using it. It's not the best picture though. So let's change it. We have a couple of choices here. Here's a happy customer using headphones and here's another one. Let's try this one first. When we really want to show the image, we make it as big as we possibly can. That makes sure that the audience connects with it.

Remember whenever you resize a photo, always grab it by the corner handles. I am going to move this to the lower right-hand corner. Don't worry about our swooshy curve at the moment; we will come back to that. Again, I'll click on my text, click on Arrange, and bring it to the front. I think we can agree that this picture better shows the quality that our product has, along with the excitement that it brings to our customers, and that's the message we want to convey to our audience. As I said, the picture, because it has a white background has blocked out the background behind it. In other words, our swooshy design in the background.

To fix this, I am going to use the New Background Removal tool found in PowerPoint 2010. I will select the picture and from the Picture tools Format tab, click on Background Removal. PowerPoint automatically tries to identify the portions of the picture to keep and those to get rid of. My first step is to use the mouse, to move the selection box and only capture that area that I want. I will bring it all the way down to the bottom and just a little bit to the right so I don't lose the elbow.

It has done a pretty good job, but you can see it's also going to remove accidentally a portion of her hair and accidentally leave a portion right over here near her hand. So I will use the Mark Areas to Remove and draw a very little line here and Mark Areas to Keep with a line that stretches out this whole area. I will double-check the picture and if it's perfect, I'll click Keep Changes. Now we can see the original slide background including the logo behind the person and because this picture is cropped off at the chest, I am going to move my image just down a little bit that when we show this full screen, it looks natural.

Now if it suited our template background, we could crop our photo in interesting ways. Let's try a different example. I am going to return to the very first slide and make this Quarterly Meeting Welcome message look a little bit more inviting. When we bring pictures into the slide, they don't always have to appear standard like this. We can move her around, down to the bottom, off to the side, and even if they're off the edge of the slide, they will still look pretty good full-screen, but let's fix this up just a little bit.

After adjusting the position of the picture and resizing it just a little bit bigger, I will move the text boxes over. That way they still appear centered on the slide. By pressing Shift+F5, I can see exactly how this appears to the audience, and since one of the important messages of our Quarterly Meeting is the announcement of the R-9500 product, I think we should put this picture on the front slide. Let's try one more way to use a photo in an interesting way, this time with a little bit of cropping.

As another example of an interesting way to use a photograph, let's go to our Training Program slide #7 and insert one of our training pictures. This picture is different than others used in the video because this does not have a white background, but with the creative use of positioning and resizing and cropping, we can make this into a great picture for our slide. Note that I am making the picture exactly as tall as the slide is.

I will move it just so it's mostly off the edge and then I will use the Crop tool to get rid of anything that I don't want on both sides. I will move it flush to the left and then I will just take my text and bring it to the right. Just one more adjustment using my left arrow key, and the picture is right at the edge of the slide. Shift+F5 and we can see how this looks. Now our slides have even more meaning. They are more emotional and more powerful because of the use of great photos in interesting ways.

Don't be afraid to experiment. Just remember to keep things consistent and focused, and try and reach an emotional connection with your audience.

Show transcript

This video is part of

Image for PowerPoint Tips and Tricks for Business Presentations
PowerPoint Tips and Tricks for Business Presentations

50 video lessons · 20506 viewers

David Diskin
Author

 
Expand all | Collapse all
  1. 1m 47s
    1. Welcome
      47s
    2. Using the exercise files
      1m 0s
  2. 10m 43s
    1. Adding white space
      2m 13s
    2. Applying a transition
      2m 10s
    3. Reducing the text
      2m 37s
    4. Selecting objects with ease
      2m 26s
    5. Opening with Show
      1m 17s
  3. 15m 36s
    1. What's your point?
      2m 49s
    2. Getting in their heads
      2m 29s
    3. What's in it for them?
      1m 55s
    4. Piecing it together
      5m 49s
    5. Holding their hands
      2m 34s
  4. 30m 49s
    1. Understanding the importance of design
      4m 12s
    2. Using color and fonts
      3m 18s
    3. Maintaining consistency
      4m 57s
    4. Using photographs
      5m 21s
    5. Sharing data with charts
      5m 20s
    6. Making your data meaningful
      2m 23s
    7. Using diagrams and SmartArt
      5m 18s
  5. 46m 31s
    1. Breaking the slide into sections
      3m 56s
    2. Fine-tuning shapes and text boxes
      5m 43s
    3. Enhancing text boxes
      7m 46s
    4. Customizing layouts and templates
      6m 7s
    5. Building your own layouts
      4m 59s
    6. Animating bullets
      3m 12s
    7. Animating photos
      4m 56s
    8. Animating other objects
      5m 41s
    9. Inserting music and other audio elements
      4m 11s
  6. 16m 18s
    1. Taking control
      1m 46s
    2. Setting display resolution and improving clarity
      3m 18s
    3. Including hidden slides and custom shows
      4m 21s
    4. Utilizing speaker notes
      2m 17s
    5. Using Presenter view
      2m 2s
    6. Creating handouts
      2m 34s
  7. 27m 52s
    1. Planning the program
      3m 6s
    2. Using the presenter checklist
      2m 39s
    3. Knowing what to do when things go wrong
      5m 16s
    4. Sharing your message
      2m 40s
    5. Making the motions
      2m 0s
    6. Questions and answers
      1m 43s
    7. Reading your audience
      2m 41s
    8. Dealing with audience distractions
      3m 4s
    9. Setting up and tearing down
      4m 43s
  8. 19m 28s
    1. During the show
      1m 31s
    2. Creating a photo slideshow
      4m 8s
    3. Letting the slideshow be the star
      1m 41s
    4. Sharing with your audience
      6m 36s
    5. Keyboard and mouse tricks
      5m 32s
  9. 6m 30s
    1. The good, the bad, and the ugly: A recap
      5m 32s
    2. Additional resources
      58s

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Join now "Already a member? Log in

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed PowerPoint Tips and Tricks for Business Presentations.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Your file was successfully uploaded.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.