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Using color and fonts

From: PowerPoint Tips and Tricks for Business Presentations

Video: Using color and fonts

The colors and fonts that we use in our presentation can accomplish a number of things. They can set the tone of our presentation as serious, exciting, classic, or modern. They can establish our brand and help reinforce our marketing efforts for recognition. They can also show consistency in our message throughout the presentation. In fact, dramatically switching colors and fonts can help the audience understand that we've moved on to something completely different. To start, let's move to a slide that can benefit from some color. Our sales department has created this table on Slide 14 showing the sales figures for the quarter.

Using color and fonts

The colors and fonts that we use in our presentation can accomplish a number of things. They can set the tone of our presentation as serious, exciting, classic, or modern. They can establish our brand and help reinforce our marketing efforts for recognition. They can also show consistency in our message throughout the presentation. In fact, dramatically switching colors and fonts can help the audience understand that we've moved on to something completely different. To start, let's move to a slide that can benefit from some color. Our sales department has created this table on Slide 14 showing the sales figures for the quarter.

We can give it some default color through the Table Design tab in the ribbon. Take note of our color choices. They are derived from the default color palette, which we can modify from the Design tab. Note that as I review other color palettes, the table changes. This would also affect any charts, diagrams, shapes, bullets, and sometimes the backgrounds of my slides. You can see that the graphics that I imported in my previous video don't change.

This is because they were imported graphics, not objects created from within PowerPoint. I want our presentation colors to match the ones that our company always uses in its marketing. My marketing department has told me the exact color values. So all I have to do is match them up. Using the Style Sheet, let's create a new palette from that signal. From the Design tab, I will pull down the Colors menu one more time and then click on Create New Theme Colors. Here are 12 different placeholders for colors that we can use throughout our presentation, four for Text and Background, six for Accents and then two more for Hyperlinks.

I am going to pull down each menu, choose more colors, and then using the Custom tab, add the R,G, and B--that's Red, Green and Blue--values for each color according to the Style Sheet given to me by the marketing department. By plugging in 0, 56, and 116, I get the dark blue that our company uses. Now, I will give my palette a name, like Match Signal, and hit Save. My new custom Match Signal palette is now in the list, and everything matches my imported graphics.

If I return back to my original table, you can see that the colors are much more in line with what I want. If I pull down any palette from within PowerPoint, you can see the Color palette that I have to choose from is now the same palette that my marketing department uses on all of its materials. Likewise, we want to use the same font that's on our website and brochures. I'm told that we use Arial bold for headings and Arial for regular text. So let's try that out. Again, I will return to the Design tab and pull down the Fonts menu.

We are currently using the Office default of Calibri, but let's change it to the Office Classic choice of Arial and Arial. My entire presentation is now using the Arial font rather than Calibri. The exception to this are those slides that have been changed by the user directly, but with my colors and fonts set, my presentation now matches the look and feel of my company. Things look consistent, but in our next video we will take a closer look and fix a few remaining problems.

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This video is part of

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PowerPoint Tips and Tricks for Business Presentations

50 video lessons · 21447 viewers

David Diskin
Author

 
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  1. 1m 47s
    1. Welcome
      47s
    2. Using the exercise files
      1m 0s
  2. 10m 43s
    1. Adding white space
      2m 13s
    2. Applying a transition
      2m 10s
    3. Reducing the text
      2m 37s
    4. Selecting objects with ease
      2m 26s
    5. Opening with Show
      1m 17s
  3. 15m 36s
    1. What's your point?
      2m 49s
    2. Getting in their heads
      2m 29s
    3. What's in it for them?
      1m 55s
    4. Piecing it together
      5m 49s
    5. Holding their hands
      2m 34s
  4. 30m 49s
    1. Understanding the importance of design
      4m 12s
    2. Using color and fonts
      3m 18s
    3. Maintaining consistency
      4m 57s
    4. Using photographs
      5m 21s
    5. Sharing data with charts
      5m 20s
    6. Making your data meaningful
      2m 23s
    7. Using diagrams and SmartArt
      5m 18s
  5. 46m 31s
    1. Breaking the slide into sections
      3m 56s
    2. Fine-tuning shapes and text boxes
      5m 43s
    3. Enhancing text boxes
      7m 46s
    4. Customizing layouts and templates
      6m 7s
    5. Building your own layouts
      4m 59s
    6. Animating bullets
      3m 12s
    7. Animating photos
      4m 56s
    8. Animating other objects
      5m 41s
    9. Inserting music and other audio elements
      4m 11s
  6. 16m 18s
    1. Taking control
      1m 46s
    2. Setting display resolution and improving clarity
      3m 18s
    3. Including hidden slides and custom shows
      4m 21s
    4. Utilizing speaker notes
      2m 17s
    5. Using Presenter view
      2m 2s
    6. Creating handouts
      2m 34s
  7. 27m 52s
    1. Planning the program
      3m 6s
    2. Using the presenter checklist
      2m 39s
    3. Knowing what to do when things go wrong
      5m 16s
    4. Sharing your message
      2m 40s
    5. Making the motions
      2m 0s
    6. Questions and answers
      1m 43s
    7. Reading your audience
      2m 41s
    8. Dealing with audience distractions
      3m 4s
    9. Setting up and tearing down
      4m 43s
  8. 19m 28s
    1. During the show
      1m 31s
    2. Creating a photo slideshow
      4m 8s
    3. Letting the slideshow be the star
      1m 41s
    4. Sharing with your audience
      6m 36s
    5. Keyboard and mouse tricks
      5m 32s
  9. 6m 30s
    1. The good, the bad, and the ugly: A recap
      5m 32s
    2. Additional resources
      58s

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