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In this chapter, I will discuss how to create a great looking presentation with minimal effort. I will show you how to match your color palettes, keep your slides consistent, use great photos, make your data meaningful, and we'll throw in some diagrams. We are going to do everything from within PowerPoint, which means we won't need the assistance of a graphic designer or use any professional graphics applications. Let's start by adjusting what PowerPoint calls the page size. We need to decide if the audience will see this on a standard or a widescreen display.
I happen to know that most of our office here uses widescreen displays and that our projector supports widescreen as well. So I am going to change PowerPoint for the 16 to 9, that's widescreen, ratio. I will click on the Design tab and choose Page Setup. Here it says Slides sized for an On-screen show at (4:3). I will drop down the menu and choose 16:9. Clicking OK changes the slide size to 16:9 ratio.
I discussed the concept of screen size a bit more in Chapter05. I also want you to notice that when we resize the presentation, some of our images now appear distorted. It may not seem like much but by sizing the slides wider, it's also made the same adjustment to all of the pictures. If you look closely, they now look stretched out. Let me take a moment to fix these pictures and I will show you how. I will right-click on each one and choose Size and Position. Here you can see the Height and Width do not match.
Let's change in both to the same number. 100 x 100, I will hit Close, and now our picture looks better. It may not be exactly the right size but at least its height and width are the same ratio. And I can repeat this for every single picture in my slideshow. This is why your page size should be the first thing you adjust whenever starting a new show. I would like our slideshow to match many of our other marketing pieces, like our website and brochures.
I have been given our company logo and some graphics from marketing to incorporate into our slides. Let's switch to the master view so I can add our logo and the graphics to the slide background. There's two ways to do this. I can click View from the ribbon and then Slide Master. Or I can hold down Shift and click right here on the Normal view icon. Either way, it brings me to the Slide Master, and the changes that I make here will affect every slide in my presentation. Chapter04 talks more about really customizing the templates.
So we'll keep it simple for now. From the list of layouts, I will click on the Slide Master at the top of the list and add our company logo and a graphic to go along the bottom. Insert Picture, choose my company logo, click Insert, and I will position it maybe over here for now. We'll insert another picture, and I will position this right along the bottom.
I will make some minor adjustments, like resizing the picture, and rather than using the mouse to move some of these objects, I will use the arrow keys on my keyboard. Notice now that most of the layouts share the same design. And if I switch to Slide Sorter View, I can verify that most of my presentation is now branded. The exception is the Customer Service section, which you might recall we pasted in earlier, leaving the original formatting.
Here you can see that our changes to this Slide Master have had no effect. We will discuss that in Chapter04 as well. We want our audience to feel as if they are receiving a quality presentation that had a lot of thought put into it. Slides that look sloppy or unprofessional don't convey the trust and enthusiasm that you want your audience to receive. While the content and delivery are the most important aspects of your presentation, your design comes in at a close third.
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