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Understanding the importance of design

From: PowerPoint Tips and Tricks for Business Presentations

Video: Understanding the importance of design

In this chapter, I will discuss how to create a great looking presentation with minimal effort. I will show you how to match your color palettes, keep your slides consistent, use great photos, make your data meaningful, and we'll throw in some diagrams. We are going to do everything from within PowerPoint, which means we won't need the assistance of a graphic designer or use any professional graphics applications. Let's start by adjusting what PowerPoint calls the page size. We need to decide if the audience will see this on a standard or a widescreen display.

Understanding the importance of design

In this chapter, I will discuss how to create a great looking presentation with minimal effort. I will show you how to match your color palettes, keep your slides consistent, use great photos, make your data meaningful, and we'll throw in some diagrams. We are going to do everything from within PowerPoint, which means we won't need the assistance of a graphic designer or use any professional graphics applications. Let's start by adjusting what PowerPoint calls the page size. We need to decide if the audience will see this on a standard or a widescreen display.

I happen to know that most of our office here uses widescreen displays and that our projector supports widescreen as well. So I am going to change PowerPoint for the 16 to 9, that's widescreen, ratio. I will click on the Design tab and choose Page Setup. Here it says Slides sized for an On-screen show at (4:3). I will drop down the menu and choose 16:9. Clicking OK changes the slide size to 16:9 ratio.

I discussed the concept of screen size a bit more in Chapter05. I also want you to notice that when we resize the presentation, some of our images now appear distorted. It may not seem like much but by sizing the slides wider, it's also made the same adjustment to all of the pictures. If you look closely, they now look stretched out. Let me take a moment to fix these pictures and I will show you how. I will right-click on each one and choose Size and Position. Here you can see the Height and Width do not match.

Let's change in both to the same number. 100 x 100, I will hit Close, and now our picture looks better. It may not be exactly the right size but at least its height and width are the same ratio. And I can repeat this for every single picture in my slideshow. This is why your page size should be the first thing you adjust whenever starting a new show. I would like our slideshow to match many of our other marketing pieces, like our website and brochures.

I have been given our company logo and some graphics from marketing to incorporate into our slides. Let's switch to the master view so I can add our logo and the graphics to the slide background. There's two ways to do this. I can click View from the ribbon and then Slide Master. Or I can hold down Shift and click right here on the Normal view icon. Either way, it brings me to the Slide Master, and the changes that I make here will affect every slide in my presentation. Chapter04 talks more about really customizing the templates.

So we'll keep it simple for now. From the list of layouts, I will click on the Slide Master at the top of the list and add our company logo and a graphic to go along the bottom. Insert Picture, choose my company logo, click Insert, and I will position it maybe over here for now. We'll insert another picture, and I will position this right along the bottom.

I will make some minor adjustments, like resizing the picture, and rather than using the mouse to move some of these objects, I will use the arrow keys on my keyboard. Notice now that most of the layouts share the same design. And if I switch to Slide Sorter View, I can verify that most of my presentation is now branded. The exception is the Customer Service section, which you might recall we pasted in earlier, leaving the original formatting.

Here you can see that our changes to this Slide Master have had no effect. We will discuss that in Chapter04 as well. We want our audience to feel as if they are receiving a quality presentation that had a lot of thought put into it. Slides that look sloppy or unprofessional don't convey the trust and enthusiasm that you want your audience to receive. While the content and delivery are the most important aspects of your presentation, your design comes in at a close third.

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This video is part of

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PowerPoint Tips and Tricks for Business Presentations

50 video lessons · 19909 viewers

David Diskin
Author

 
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  1. 1m 47s
    1. Welcome
      47s
    2. Using the exercise files
      1m 0s
  2. 10m 43s
    1. Adding white space
      2m 13s
    2. Applying a transition
      2m 10s
    3. Reducing the text
      2m 37s
    4. Selecting objects with ease
      2m 26s
    5. Opening with Show
      1m 17s
  3. 15m 36s
    1. What's your point?
      2m 49s
    2. Getting in their heads
      2m 29s
    3. What's in it for them?
      1m 55s
    4. Piecing it together
      5m 49s
    5. Holding their hands
      2m 34s
  4. 30m 49s
    1. Understanding the importance of design
      4m 12s
    2. Using color and fonts
      3m 18s
    3. Maintaining consistency
      4m 57s
    4. Using photographs
      5m 21s
    5. Sharing data with charts
      5m 20s
    6. Making your data meaningful
      2m 23s
    7. Using diagrams and SmartArt
      5m 18s
  5. 46m 31s
    1. Breaking the slide into sections
      3m 56s
    2. Fine-tuning shapes and text boxes
      5m 43s
    3. Enhancing text boxes
      7m 46s
    4. Customizing layouts and templates
      6m 7s
    5. Building your own layouts
      4m 59s
    6. Animating bullets
      3m 12s
    7. Animating photos
      4m 56s
    8. Animating other objects
      5m 41s
    9. Inserting music and other audio elements
      4m 11s
  6. 16m 18s
    1. Taking control
      1m 46s
    2. Setting display resolution and improving clarity
      3m 18s
    3. Including hidden slides and custom shows
      4m 21s
    4. Utilizing speaker notes
      2m 17s
    5. Using Presenter view
      2m 2s
    6. Creating handouts
      2m 34s
  7. 27m 52s
    1. Planning the program
      3m 6s
    2. Using the presenter checklist
      2m 39s
    3. Knowing what to do when things go wrong
      5m 16s
    4. Sharing your message
      2m 40s
    5. Making the motions
      2m 0s
    6. Questions and answers
      1m 43s
    7. Reading your audience
      2m 41s
    8. Dealing with audience distractions
      3m 4s
    9. Setting up and tearing down
      4m 43s
  8. 19m 28s
    1. During the show
      1m 31s
    2. Creating a photo slideshow
      4m 8s
    3. Letting the slideshow be the star
      1m 41s
    4. Sharing with your audience
      6m 36s
    5. Keyboard and mouse tricks
      5m 32s
  9. 6m 30s
    1. The good, the bad, and the ugly: A recap
      5m 32s
    2. Additional resources
      58s

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