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Another important concept when preparing your outline and later in the delivery is this adage: Tell them what you're going to tell them, tell them, then tell them what you just told them. Let's try this out in our newly combined slideshow. From our exercise files, we'll open Combined. In essence, you want to create slides at the beginning and end of the presentation that focus on the key points, your objective, and the audience's benefit of your presentation. This isn't the same as an agenda or table of contents, but it is close.
Sometimes it's just a single slide that says it all, elegantly and efficiently. We moved our thousand dollar customer service price to the front of the presentation. And that's something we'll definitely want to highlight again at the end. But first, let's work on that introductory slide. I will click here between the two slides and choose New Slide. I will double-click and now we can add our content. You will notice that my introductory slide isn't your standard table of contents. Next to most bullets are an actual, deliverable benefit.
I also have everything on here. I didn't mention the President's Message and I also didn't put the $1000 Bonus, which the president will introduce herself. Now let's improve the last slide. I can hit Ctrl+End to jump there quickly. Here we see the conclusion slide, followed by our $1000 Bonus slide. I am going to combine the two, so our audience sees the thank you message, our contact information, and the $1000 Bonus offer. So here is our revised Conclusion slide. We have got our Thank You message, our walk away items: Start Training Today, Try the R-9500, and Help us fix the R-4000 problems.
If this were a standard presentation where I want the audience to possibly contact me, here is where, I would include my Contact Information, such as my email address and phone number. Finally, I will right-click on the last slide and choose Delete. Once you have composed your message, it's just a matter of taking your audience by the hand and walking them down the path that you so eloquently have laid for them. This path should have as few distractions as possible and be customized to their questions and desires. It should speak to them in color and font, in wording and tone, and address every concern they have, while spelling out the benefits to accepting your proposal.
Do this and the delivery itself is just a walk in the park. In our next chapter, we will learn how we can customize the color, background, another formatting aspects of our presentation to make it look beautiful.
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