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Pinterest may not seem like a natural spot to share your music, but it's actually a great promotional tool—it supports sharing or "pinning" of audio and video as well as photos. Join Bobby Owsinski as he shows how to promote your band, your music, and your gigs on Pinterest. Learn how to start a page, optimize your website or blog for easy pinning, and post pictures, audio, and video to your boards.
Looking for more music marketing tips? See our other courses by music industry insider Bobby Owsinski, including Social Media Basics for Musicians and Bands, Facebook for Musicians and Bands, and YouTube for Musicians and Bands.
While Pinterest has a wide variety of features and benefits, there are a few things that it can't do yet that you should be aware of. These include the inability to pin posts from Facebook or Twitter. The pinning function online only works with images and videos, this means that text files can't be pinned to your page, which is bad for bloggers. Pinterest can sometimes use the wrong picture during the pinning process, and this can be a drag if it picks up something that's far from what you wanted, like an advert. So always be careful when you pin something, because again, on a page that has multiple choices, it will usually pick the first one if you don't actually select the one that you want.
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