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Pinterest may not seem like a natural spot to share your music, but it's actually a great promotional tool—it supports sharing or "pinning" of audio and video as well as photos. Join Bobby Owsinski as he shows how to promote your band, your music, and your gigs on Pinterest. Learn how to start a page, optimize your website or blog for easy pinning, and post pictures, audio, and video to your boards.
Looking for more music marketing tips? See our other courses by music industry insider Bobby Owsinski, including Social Media Basics for Musicians and Bands, Facebook for Musicians and Bands, and YouTube for Musicians and Bands.
Pinterest is a somewhat different animal when it comes to post frequency, in that the quality of the image is much more important than the quantity. As a result, your followers can sustain more pins per day if what you post directly pertains to them. That said, there's less noise on Pinterest than on Twitter, so there are several times when an artist or brand can post too much, and that the posts become very obvious. As a general guideline, the musician or band should post several times throughout the day, staggering your posts daily so that they aren't posted at the same times every day.
Studies have shown that mixing up the times that you post increases the chances that your pins will be seen by your followers.
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