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Pinterest may not seem like a natural spot to share your music, but it's actually a great promotional tool—it supports sharing or "pinning" of audio and video as well as photos. Join Bobby Owsinski as he shows how to promote your band, your music, and your gigs on Pinterest. Learn how to start a page, optimize your website or blog for easy pinning, and post pictures, audio, and video to your boards.
Looking for more music marketing tips? See our other courses by music industry insider Bobby Owsinski, including Social Media Basics for Musicians and Bands, Facebook for Musicians and Bands, and YouTube for Musicians and Bands.
Pinterest allows you to save and categorize images of things that you like, which are called Pins, even when you're browsing. This process of selecting or uploading a pin is called Pinning. You don't have to log on to Pinterest in order to pin something that you like from a site, because this can be handled using a browser applet. You pin things to folders that have a common theme called Pinboards or boards. Every time you pin something, it shows a link of where the pin came from, which can be a good way to get traffic if you pin your own site's graphics.
Boards can be either public or secret, which means that anything you post there won't show up anywhere else on Pinterest. This means that you can use a Secret Board for collaboration, planning events, strategizing, or just keeping things to a limited number of people. Just like other social networks, you can follow people and use keywords and trending item hashtags just like you do on Twitter, Facebook, and Google Plus. You can also link your Pinterest account to both your Facebook and Twitter accounts, so that if you pin something, it simultaneously publishes to those networks as well.
There are currently no FAQs about Pinterest for Musicians and Bands.
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