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Pinterest may not seem like a natural spot to share your music, but it's actually a great promotional tool—it supports sharing or "pinning" of audio and video as well as photos. Join Bobby Owsinski as he shows how to promote your band, your music, and your gigs on Pinterest. Learn how to start a page, optimize your website or blog for easy pinning, and post pictures, audio, and video to your boards.
Looking for more music marketing tips? See our other courses by music industry insider Bobby Owsinski, including Social Media Basics for Musicians and Bands, Facebook for Musicians and Bands, and YouTube for Musicians and Bands.
While you can find some marketing ideas on simple ways to use Pinterest for promotion, it's also possible to take this a step further using some simple SEO techniques. The first thing to optimize your Pinterest business account for search, is to make sure that your username is straightforward. The field for the name has no character limit, but the real challenge often comes with your user name, which is confined to 15 characters. If your full artist or band name fits, then you're in business. If it doesn't choose something that's memorable, key word conscious, and easy to spell, so that it's clearly associated with your music.
The next thing is to optimize your page's About section. The Pinterest About section provides you with 200 characters of prime keyword real estate, so use this space wisely. 200 characters is actually plenty of space for an overview that covers who, what, and where, and what you do. Also, don't forget to add your website URL in the space provided. Always include a reference link back to your website with your pins, and if you re-pin a post that features your content or products, edit your description to include a full link instead of one that uses a link shortener.
Including a link back to your website, will not only reinforce the fact that the image is associated with your band, but it also makes it possible for the pinner to purchase something or learn more about you. Be aware that Pinterest has been known to mark pins that have shortened links in their description as spam. Hashtags on Pinterest not only allow you to organize your pins by a specific theme or campaign, but they also make your pins a lot more searchable. Use hashtags that pertain to your band or type of music, but also check to see if there's a popular trend that maybe you can associate with.
Get precise with your descriptions, and consider adding your location, gig and merch details, or the audience you'd like to target. Use common keywords that people use to search for things. Follow these suggestions, and you'll find that your boards and pins will be more easily found by your fans and your friends.
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