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Pinterest may not seem like a natural spot to share your music, but it's actually a great promotional tool—it supports sharing or "pinning" of audio and video as well as photos. Join Bobby Owsinski as he shows how to promote your band, your music, and your gigs on Pinterest. Learn how to start a page, optimize your website or blog for easy pinning, and post pictures, audio, and video to your boards.
Looking for more music marketing tips? See our other courses by music industry insider Bobby Owsinski, including Social Media Basics for Musicians and Bands, Facebook for Musicians and Bands, and YouTube for Musicians and Bands.
Now we get down to the business of pinning, and there are actually two ways to do it. One way is we just come over here on a board. This is any board. We hit Add a Pin. Now we have three choices. We can do it from within Pinterest. Then what'll happen is it will go out, find different things from Pinterest that it thinks we might be interested in. The other thing could be from a website. So, what we do is, we'd say, okay, let's go to this website, we'd pick it out, and it would find the images.
So that's another way to do it. There's actually an easier way than that, I'll show you in a second. The third way is to upload from the computer. So what we do is we find a file, and let's go to the desktop here, and here's a whole bunch of pictures that I've picked off of Pinterest. Now, you can see that there's some differences in the way they're named. This is a very computer-ish name, for instance. And even though it might be a nice picture but the problem is the name is bad. So the SEO would be really terrible on something like this.
So it would be better if we rename that to something that better describes what the picture is. Like for instance here we have '67 tele. And that's a '67 tele or for instance here. And that tells us exactly what it is. We can do this one here. This Ken Scott and myself doing a session at Total Access Studios. And let's say we want to pin that, so we'll select it. And the next thing that happens is it will ask us which board we want to pin it in.
So, these are my boards here. Actually, want it right here. And then it says provide a short description. Now this description can be up to 500 characters long and usually the more is better but you know, again the problem is it takes time and some thought to actually do it. I'll do this really quickly here. (SOUND) So this is just a little bit here and. Really what I want to do is do more and I probably put a link to the band, Ken Scott's page. I probably put a link to myself as well to my page as well.
The other thing that can happen here is when we say Pin It we an also directly go to Facebook and Twitter. So in other words that will put out a Tweet and put out a Facebook post all about this particular Pin that we're doing here. I don't like to do that myself. I'd rather have a custom post or a custom tweet but that's the easy way to do it. Now I say Pin It and there it is. Now we have a couple of choices here. If we don't like what that is, we can go back.
And you only get this after you've actually pinned it, but now we can say where the source is. So if this came from my website, for instance, I put that down. But normally, you'd put whatever site it came from. The other thing that you can do is, you can send this to a friend, and it's either friends on Yahoo, or G Mail, or Google Plus, or any address that you can think of. And that works really well. There's another way we can upload, and that's over here.
And if we hit the plus button, we actually get the exact same choices that we have. But yet we have another way to do this, for instance, if we go to my website, and I have this little icon up here on my toolbar, it says pin it. And this is the easiest way to pin something on a website that you find, so for instance, I'll hit Pin It. And it will show every single photo that's on the page. And I can choose which one I want to pin. And the same thing happens when I say Pin It, for instance, we'll just say this one.
Now I can select where it's going to go which board it's going to go to or we can even create a new board which is kind of nice. We can put a description in and again we can post it to Facebook and Twitter, same thing. Now you might be wondering where this came from. And it comes from the Goodies page for Pinterest and it's about.pinterest.com/goodies and this gives you the apps bookmarks and buttons and everything. So for instance if you want the Pinterest app for iOS you can get it.
If you want for Android, you can get it. And here's where you get the Pin It button, so what you do is you hit Install and it would add it for you, which is kind of nice. So, you can see it's took us to the Chrome Store. I'm using Chrome in this case. There is also some widgets that you can get as well on site that you can pin it to your sites if you like. And this is an easy way to do things. One last thing about pinning. There are times when you might not want some pictures to be pinned.
You might want to keep them private. Perhaps they're proprietary. They come from a photographer that says I don't want my pictures spread. So there's a way to do that and that's to add this little piece of code to your website. What this code does it stops anyone from pinning any of the pictures so what you do you put that on whatever pages that you have that you desire that they not be pinned. So I'm not sure that restricting Pinterest is a really good idea but you might have some images that you want to protect so in that case here's the code.
And you can be sure it won't be found on Pinterest as a result.
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