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Pinterest may not seem like a natural spot to share your music, but it's actually a great promotional tool—it supports sharing or "pinning" of audio and video as well as photos. Join Bobby Owsinski as he shows how to promote your band, your music, and your gigs on Pinterest. Learn how to start a page, optimize your website or blog for easy pinning, and post pictures, audio, and video to your boards.
Looking for more music marketing tips? See our other courses by music industry insider Bobby Owsinski, including Social Media Basics for Musicians and Bands, Facebook for Musicians and Bands, and YouTube for Musicians and Bands.
There are a number of ways that you can optimize the content on your website or blog to be shared on Pinterest. Every blog or site update is another opportunity to cross-promote if you do the following. Use images in every post you write or in every page of your site, this allows the post to be shared on Pinterest. If you don’t use an image, then no one can pin it. The images that appeal to Pinterest members are ones that are powerful and emotive, so keep that in mind when choosing your pictures. You should add a prominent Follow me on Pinterest button to your site to advertise that you're a pinner.
You can also feature your recent pins in a widget in your blog's sidebar by using a Pinterest widget. Pinterest offers a number of button or widget options that you can plug in to your site or blog on the widget builder section on business.pinterest.com. These include Pin it and Pinterest follow buttons that have a number of configurations, which when selected will create the HTML code that can then be inserted on your site. The profile widget lets you embed code on your site that shows your 30 most recent pins, while the board widget let's you embed code on your site that shows 30 of your most favorite pins.
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