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Pinterest may not seem like a natural spot to share your music, but it's actually a great promotional tool—it supports sharing or "pinning" of audio and video as well as photos. Join Bobby Owsinski as he shows how to promote your band, your music, and your gigs on Pinterest. Learn how to start a page, optimize your website or blog for easy pinning, and post pictures, audio, and video to your boards.
Looking for more music marketing tips? See our other courses by music industry insider Bobby Owsinski, including Social Media Basics for Musicians and Bands, Facebook for Musicians and Bands, and YouTube for Musicians and Bands.
As you can see, Pinterest provides a lot of possibilities for a band or musician that other social networks just don't offer. Although the service is just new enough that it's not yet overcrowded, it is growing, which makes it a good time to jump on and establish your territory. To summarize some of the major points, you should always use a business account, a business account will provide greater SEO possibilities. Be sure to optimize your page's About section. Always include links back to your site. Don't name your boards too broadly, and add very specific descriptions to help get discovered.
You can pin a video almost as easily as a photo or graphic. Be sure to optimize the size of your pins, make sure that what you pin is around 500 by 500 pixels. Keep your fans in mind by pacing your pictures, testimonials, and videos. Stagger your posts at different times of the day to increase the possibility that your pins will be seen by more followers. As with any social network, the only way that you learn your way around it is to jump in and start doing it. Even though you may be concentrating on marketing, Pinterest can be a lot of fun as well, and you'll do a lot better job if you enjoy it.
Now go get pinning.
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