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Pinterest may not seem like a natural spot to share your music, but it's actually a great promotional tool—it supports sharing or "pinning" of audio and video as well as photos. Join Bobby Owsinski as he shows how to promote your band, your music, and your gigs on Pinterest. Learn how to start a page, optimize your website or blog for easy pinning, and post pictures, audio, and video to your boards.
Looking for more music marketing tips? See our other courses by music industry insider Bobby Owsinski, including Social Media Basics for Musicians and Bands, Facebook for Musicians and Bands, and YouTube for Musicians and Bands.
There's a lot more about Pinterest than meets the eye, here are some additional hints and ideas for using Pinterest. Try pinning pictures of your fans, and then paste your testimonials in the pins description. People love seeing faces with testimonials because it seems more credible and friendly. You can create a special board to highlight your band, or your album, or your project team members, use a description area under each photo to write a bio of each person. How about showing behind the scenes photos of your gigs, rehearsals, or studio recording? People just love knowing the back story of what you do.
You can become an information curator, gather the latest news and resources regarding your type of music on board or boards. If you become a trusted source for information on Pinterest, your following will grow by leaps and bounds. You can schedule your pins with Viraltag.com, it provides some analytics as well. How about creating a board that tells the story of your band, and communicates your core values, the history of the band board is a perfect way to show your evolution. Consider creating thank you boards for fans that send special messages, pin their pictures to the board, and thank them in your description.
Do you have a blog? Create a board for it. And if you're going to a conference, like South by Southwest or any kind of event, create a board for it.
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