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Pinterest may not seem like a natural spot to share your music, but it's actually a great promotional tool—it supports sharing or "pinning" of audio and video as well as photos. Join Bobby Owsinski as he shows how to promote your band, your music, and your gigs on Pinterest. Learn how to start a page, optimize your website or blog for easy pinning, and post pictures, audio, and video to your boards.
Looking for more music marketing tips? See our other courses by music industry insider Bobby Owsinski, including Social Media Basics for Musicians and Bands, Facebook for Musicians and Bands, and YouTube for Musicians and Bands.
Pinterest contests are a great way to attract new followers, and drive traffic. And the company makes it easy. Thanks to some of the least restrictive terms in all of social network dom. In fact, the only restriction is that you can't run a contest where the entrant gets the most likes or re-pins. Which is known as pin-to-win. Other then that, everything's on the table. One of the most popular types of contests is a follow me contest. To enter, the pinner must do the following. First they must follow you. Then they must create a board with a specific theme.
Something like the best fan pictures or fan merch ideas. They must pin at least five items to the board which tells the story. Then they must add a designated hashtag to each pin. Something like hashtag fan pictures, or hashtag the en-signed on your band, or hashtag merch ideas or dream gig. Then they must share the URL of their board either on a special contest submission page on your website or blog. Or by making a comment on the contest pin. Obviously in order to make this work, you must create both a board and a pin, specifically for the contest.
Then either you or your fans must pick a winner. Remember, in any contest, make sure to include a hashtag with your name, so it ends in a search with the contest subject. Some other simple contest ideas include creating a board about your pictures, album, songs, or videos. And then asking participants to leave a comment on which one is their favorite, and why? You can also ask participants to create a board, and name it with your band name. And then pin their top five favorite items from your website. An other idea is to create a board that asks your fans to upload a photo of themselves, either wearing your merch or holding your album.
You can also create a board where your fans upload a video testimonial. And another thing is to ask your participants to create a board with pins that best represents your music. Holding a context is more than just the contest itself. Here are a number of things that you must consider before beginning. Offer a prize with a high enough value to make someone want to enter. In fact, it's always a great idea to be sure that everyone who enters wins something. Make sure you establish clear guidelines about what entries will be legal. How the contest will be run? When it will end? How the winners will be picked? When a winner will be notified? And how the winner will redeem his prize? Don't forget that you must promote the contest.
Add a link to the contest on your site or blog. Mention it in a newsletter, and promote it on Facebook, Twitter, Linkedin, YouTube, and your other social media networks. Don't forget that you need contest materials. Be sure to create at least a pinnable image for your contest, as well as a special web page on your site or blog if necessary. You've got to choose a winner. So you have to decide if the winner is going to be picked at random. If you're going to select the winner based on responses. Or you have a panel of judges determine the winner based on a certain criteria.
You can also select the random winner using a service like random.org. Be sure to check out Pinterest terms and conditions, because they're constantly changing. You want to make sure that you abide by their rules, before beginning a new contest. And finally, don't spam or ask contest participants to spam on your behalf. As with everything, setting up a Pinterest contest is a little bit more work than it seems. But after the first one, you'll find that you'll be able to repeat it over and over, each time with better efficiency.
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