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Pinterest may not seem like a natural spot to share your music, but it's actually a great promotional tool—it supports sharing or "pinning" of audio and video as well as photos. Join Bobby Owsinski as he shows how to promote your band, your music, and your gigs on Pinterest. Learn how to start a page, optimize your website or blog for easy pinning, and post pictures, audio, and video to your boards.
Looking for more music marketing tips? See our other courses by music industry insider Bobby Owsinski, including Social Media Basics for Musicians and Bands, Facebook for Musicians and Bands, and YouTube for Musicians and Bands.
Like Facebook, Pinterest features two different types of accounts, Personal and Business. The business account is a slightly better way to go, because it allows you to fill in more information in your profile, but you can still do quiet a bit of that in a personal account as well. Here's how to setup a personal account. The first thing is to go to pinterest.com, and sign up with either Facebook or your email address. The next page allows you to enter your personal info needed to set up the account. Pinterest then takes you to an opening intro window, and it tells you a little bit about how pins work, where they come from.
The different types of things you can pin. And finally, it wants to try to find out exactly what your interests are. So let's put in recording. So now it gives us a list of a bunch of different places, where you can go, to get recording pins. So now, the next thing you should do is go to your Settings Tab, and go down to Social Networks, and decide if you want to connect with your social networks.
In other words, if you pin something, it will automatically be connected to your Facebook account, your Twitter account or Google Plus account, whatever it is you'd like, so that you can automatically tweet or Facebook post a pin. Some people like to do that, other people don't. Either way it works. It's a way to automatically get your pictures out if that's the way you want to do it. But you might not want to do that. You might want to do separate posts or tweets because it's a little more customized that way and you can target things a little bit better.
And that's how you set up a personal Pinterest account.
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