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Pinterest may not seem like a natural spot to share your music, but it's actually a great promotional tool—it supports sharing or "pinning" of audio and video as well as photos. Join Bobby Owsinski as he shows how to promote your band, your music, and your gigs on Pinterest. Learn how to start a page, optimize your website or blog for easy pinning, and post pictures, audio, and video to your boards.
Looking for more music marketing tips? See our other courses by music industry insider Bobby Owsinski, including Social Media Basics for Musicians and Bands, Facebook for Musicians and Bands, and YouTube for Musicians and Bands.
A board is a short name for the analog world equivalent of a cork board that we literally use a pushpin to stick photos to. Since we're talking about the digital domain here, you can think of a board as sort of a file folder that you put images of the same category into. So let's look at how to create a board First of all let's look at what a board is. A board is a series of pictures, and you can see here, these are all different pictures, and in this case this is from Pictures From Everywhere.
This is the pictures I take as I go along doing different clinics and workshops, there's also some things from some of my sessions as well. So, let's talk about how to make your own board. Before we do that, any time you, you can edit a board, you could have a different cover photo, so for instance, any of the pins can be a cover photo for the, the board. So to create one, you just click on Create a board.
And you have to name it, you don't have to add a description, but it's a really good idea, of what it is. And then there's a category, so the categories are fairly broad, and in most cases for music we'd just select this one here. Okay, this is asking for a name, so we'll give them one, just say Cleveland Gigs. The other thing that you can do is make this board secret, and we just click this here. And, secret means that the only people can see it are the people that you invite.
So if we don't say secret, then everybody on Pinterest could see it, and that's usually what we want. Boards can be edited fairly easily, and any of the stuff that you put in originally you can change if you'd like. You can also have other people pin to your board, and what you do is you put their email address in here, and then you click over here to invite them. One last thing, when you create a board even though your instinct might tell you to name it something like gigs, or rehearsal, these broad names like that don't give you much SEO value.
And it really doesn't make people want to check it out as well. You're better off to get specific, and call it something like a day in the studio, or a day in Westlake studio, or something like the Reinhold auditorium gig, even something like the funniest gig in the world. The fact of the matter is, Pinterest users are usually curious about boards that are crazy and unusual, and very much like YouTube, so anything that makes people smile or laugh is often a hit. That said, getting more specific and unique in your board descriptions is critical to helping you get discovered on the network.
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