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Color is powerful! It has the ability to affect us in unique ways. It has the ability to give us experience. We can experience this type of cold, or perhaps a little bit less cold. Now color is really interesting because when you combine color with brightness or color intensity, you get different experiences. You can also go from one particular experience to a completely different experience. In this case, there is quite a bit of intensity. There is almost a bit of excitement, but what happens if we mute that? Well, it is not quite as intriguing or as engaging or as hot. Now we bring that back and it is like, oh, yeah, those vivid colors are drawing me in. Now when we combine that, let's say we take hot and cold, how then do we see those colors together? One of the things that's interesting in regards to color is there is no such thing as correct color; rather it is all about color relationships. Well, in this case, we have cold surrounded by hot, which then makes both of those different types of color perhaps, more intense. So when we reverse that now we have hot inside of cold. Or what if there is just a little bit of hot inside of a lot of cold? The color becomes a little bit more of an accent in a dominant feature in what we are experiencing. Now a lot of times what happens is when we remove color, we can come up with some pretty interesting results. It is a little bit more reflective, a little bit more thoughtful. Yet, sometimes, it can also be a little bit less interesting and here we have that. We just have less color. It is not quite as engaging.
Now sometimes that's the mood that you want to go for. Other times, what you want to do is bring it all out and then really crank up the colors, because you want to create some kind of an effect. So the whole point here is just to get us to begin to think about color and that it has the ability to motivate us, to direct us, to attract us, to repel us. It can integrate, comfort and entice and it can do so much more. You know color really is quite interesting. It has the ability to affect us in amazing ways.
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