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Vertical type is something that it's easy to do but a lot harder to make look good. I think for vertical type to be effective you really need to be working with a vertical subject matter, and that's why it sort of works here. It's not great by any means, but we've got the Chrysler Building from New York. It's obviously very vertical, so therefore having our text also vertical makes a certain sense. So here is how we create vertical type. I am going to turn off that layer and then come and choose my Type tool, and we want the Vertical Type tool.
So we just click and type away, and instead of going from left to right, it's going to go from top to bottom. Straightforward enough. Remember, we are pretty much, at least in the West, hard-wired to read from left to right. So reading from top to bottom, we are reading just two words here, so it's not that much of a challenge, but you wouldn't want to be setting a lot of type vertically. Once we have the type set vertically, our alignment options entirely different. This is aligning it left relative to the insertion point but now vertically.
So if were to change that to center, that's going to move the whole thing up and if I were to change it to right, then we are seeing just the bottom of that piece of text. I mean these alignment options, not especially relevant here, because to position this type I am not going to be relying on these, but rather on my Move tool, just to drag the type into position. But if I switch back to my Type tool now and select that Type, to adjust the spacing between the N and the E and the E and W, now with horizontal type of course that's leading, but leading doesn't really have any relevance here.
What we're using in this case is not leading, but tracking. So I am going to use the keyboard shortcut to tighten up the space between the letters, and that is Alt+Left Arrow, and there is my result.
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