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Processing product shots requires a slightly different set of skills than retouching portraits. But with Photoshop and the techniques shown in this course, you can take raw photos of any product—jewelry or electronics—and turn them into ad-ready images. Follow along with Kevin Stohlmeyer, as he color corrects and retouches photos and then makes them pop off the screen with silhouettes, realistic highlights and shadows, and vibrant color. He also shares a series of Photoshop actions and other automation techniques he uses to speed up his workflow.
Once you have your label placed on the object, it may be necessary to use transformation controls to fit the label to the object, itself. In this case, my cleaner label is pretty good, but maybe I want to stretch it to fill out the bottom of the bottle. I'm simply going to make sure that I have a smart object over on my layer. If not, right-click and choose Convert to Smart Object. Then, go to Edit > Transform and choose any number of transformations. In this case, I'm going to use scale. With scale I'm able to grab the bottom handle and stretch this down to elongate the label.
To fit on my bottle. This is a pretty simple surface. It's a flat surface with not a lot of contour. However, with this shot I actually have a cylindrical object that may cause a little more challenge. To start, I'm simply going to use the rectangular tool to create a vector layer to simulate a label. Then I'm going to go over to my edit menu and go to Edit > Transform and Warp. Warp will allow me to use presets such as arch. Arch will allow me to bend this label to fit the contour of my bottle.
Even though I have bend controls up at the top of my Control panel, I find it easier to grab the handle on the label itself. And transform this manually. Now you may notice that the surface of this bottle is somewhat straight at the top with a curved contour at the bottom. So after I have my initial bottom contour, I'm going to switch my work back to custom, allowing me to use handles and points to adjust the top of the label to more accurately fit the top of the bottle. This method allows me to customize my angles and my labels non-destructively using smart objects and vector shapes to fit the contour of my objects.
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